Just a quick post to let everyone know that we are sponsoring Web Analytics Wednesday next week with Webtrends. Bill Kent from Response Capture will be presenting on their landing page optimization techniques and findings. This should be a very interesting presentation for anyone with an interest in analytics, but also in general landing page optimization (you PPC folks, I’m looking at you). So please come out and have some free drinks and food and socialize with the local analytics community. Hope to see you there!
Register on WAW or Register on Upcoming
Our friends at eROI are graciously hosting the first Portland Web Analytics Wednesday of 2010 on January 27th, and Adam will be giving a short presentation on real-time analytics. We will be on the 4th floor at eROI, which is located at 505 Northwest Couch Street. As always, everyone is welcome, from existing Web Analytics practitioners to those with even a passing interest in the field.
The event will begin roughly at 5:30pm, with drinks and snacks provided by eROI and SwellPath Interactive. There will be a short presentation by Adam Ware from SwellPath Interactive on options and applications for real-time analytics reporting. Several tracking platforms and tools will be covered, potential application of real-time reporting in various online marketing programs will be discussed, and then some short case-studies and examples will be presented.
The expected schedule is as follows:
5:30 – 6:30: Networking/Drinks/Snacks
6:30 – 7:00: Presentation by Adam Ware from SwellPath
7:00 – 8:00: Questions/Discussion/Networking
More information and please RSVP on Upcoming, and on the WAW website.
Looking forward to seeing you there!