PPC & Media
Twitter Advertising for Direct Response Marketers

Twitter Advertising for Direct Response Marketers

Craig Galyon

As a direct response marketer, I’m constantly looking for the next thing to test for my clients, expanding beyond the traditional PPC campaign in Google or Bing. The challenge, though, is that as sexy as it sounds, clients will always…

PPC & Media

Managing Social Media Backlash

Katie Sachse

A few weeks ago, John Mackey, CEO and co-founder of Whole Foods wrote an op-ed in the Wall Street Journal about Obama’s health care reform initiatives. The comments made by the chief executive have been stirring controversy on the web…

Social Media

Getting Started with Social Media Marketing

Adam Ware

Have you asked yourself if your organization needs a social media marketing strategy or if you need a presence on the various social networks? The answer is yes, but what does that mean, and how to you get started? Are…

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