Analytics
Understanding PDP Visitors with Advanced GA Tagging

Understanding PDP Visitors with Advanced GA Tagging

My Love Affair with Branded & Non-Branded Segmentation One of my go-to ways to segment out organic traffic was to classify visitors as either branded or non-branded based on inbound keywords. This was in the glory days before (Not Provided), when…

SEO
Author Rich Snippets Tutorial – 2013 Edition

Author Rich Snippets Tutorial – 2013 Edition

Note: This is a revamped, rewritten, and updated version of our original 2012 article & tutorial on Author Rich Snippets. All information is now current for 2013. Happy reading! Contents What are Author Rich Snippets? Why are Author Rich Snippets…

SEO
News & Events
SEO
Semantic Markup Is Virtuous

Semantic Markup Is Virtuous

Will Hattman

Some of the most fevered chatter in SEO circles these days concerns semantic markup, specifically the newish toolkit called “schemas” that leverages a structured data vocabulary in order to deliver unprecedentedly rich and informative search results on results pages. This…

SEO
From Authorship to Authority at SMX West

From Authorship to Authority at SMX West

Our Senior SEO, Mike Arnesen, is speaking today (on two panels) at SMX West 2013 in San Jose, California. If you’re there, make sure to check out Blow Me Away Blogging at 1:30pm and From Authorship to Authority at 3:30pm….

News & Events
Highlights from SearchFest 2013

Highlights from SearchFest 2013

Will Hattman

The day began just as the agenda promised: with bacon. SEO-minded content management system company Pixelsilk provided the salty, smoky centerpiece of our tasty breakfast, which found me sharing a table and a pitcher of ice water with my SwellPath…

SEO
AuthorRank for Brands

AuthorRank for Brands

AuthorRank is one of the hottest topics in SEO for 2013. The potential is huge and the advent of AuthorRank as a major factor in Google search ranking seems imminent. There’s one big unanswered question here, though. What about AuthorRank…

SEO
SEO 101 for Bloggers

SEO 101 for Bloggers

Let me just say this up front… …bloggers are awesome.   Bloggers have something to say and they’re not afraid to say it. Bloggers create great content (generally) and that content is making up a larger and larger portion of…

News & Events

Leveraging Pinterest for eCommerce & Adding SEO Value

Ashley Stuart

As the fastest site ever to gain 10 million users, Pinterest took the social sphere by storm. While there are many resources (including tons of awesome infographics), which illustrate site statistics and user demographics, there isn’t too much out there…

Get Our Newsletter

To keep up with the latest news from SwellPath on digital advertising, analytics, and SEO, sign up for our newsletter.

Archive