PPC & Media
SEO
From Authorship to Authority at SMX West

From Authorship to Authority at SMX West

Our Senior SEO, Mike Arnesen, is speaking today (on two panels) at SMX West 2013 in San Jose, California. If you’re there, make sure to check out Blow Me Away Blogging at 1:30pm and From Authorship to Authority at 3:30pm….

SEO
AuthorRank for Brands

AuthorRank for Brands

AuthorRank is one of the hottest topics in SEO for 2013. The potential is huge and the advent of AuthorRank as a major factor in Google search ranking seems imminent. There’s one big unanswered question here, though. What about AuthorRank…

SEO
How to Amplify Earned Media

How to Amplify Earned Media

Will Hattman

So! Your site was just on the receiving end of a little nod from a much bigger site. You(/your company/your non-profit/your blog/your political organization/your band/your art collective) were the right combination of lucky and good, and some reputable online so-and-so…

SEO

Author Rich Snippets for YouTube Video Content

We’re moving beyond text-based content; Google Authorship is now for YouTube videos as well! In this post, I’ll take you through everything you need to know about Author Rich Snippets for YouTube content. The ability to get your picture in…

SEO
SEO
How to Identify a Panda in 4 Easy Steps

How to Identify a Panda in 4 Easy Steps

It’s been well over a year since Google’s infamous Panda update first hit the web, so Panda blog posts are old news, right? Wrong. Posts on Google’s Panda are still as relevant as ever. Why is that exactly? Turns out,…

SEO
SEO
SEO
Author Rich Snippets and Why You Need Them

Author Rich Snippets and Why You Need Them

Skip To Tutorial Being an SEO, I’m a huge fan of finding ways to assist Google in retrieving the information they need to display higher quality search results. I particularly enjoy making sure Google gets the information they need to…

Get Our Newsletter

To keep up with the latest news from SwellPath on digital advertising, analytics, and SEO, sign up for our newsletter.

Archive