In this post, I’m going to introduce you to eight powerful RegEx concepts that you can use in Google Analytics to create better advanced segments and filters. These were chosen based on things that we at SwellPath use most to…
Before joining SwellPath, I knew a bit about analytics from my old digital agency, I was actually one of the best at it there. But, after coming to a true analytics agency, I realized how much I really did NOT…
Google Analytics out-of-the-box gives you access to thousands of different and useful data sets, how could you possibly want more data? If you can answer that question specifically, you’re on the right path. If you “know you need more”, let’s…
As most of the world has heard already, SwellPath has recently been accepted into a very elite group of Google Analytics (GA) professionals. SwellPath has recently become a Google Analytics Certified Partner (GACP). What’s a GACP? Being a GACP…
Improving your site’s conversion rate is typically the main objective when it comes to website optimization. Sometimes finding ways to improve the conversion rate can be an overwhelming task with no clear direction on where to start. Recently, I have…
March is a big month for conferences in digital, with South by Southwest Interactive taking up the lion’s share of the spotlight. For web analytics, it’s the conference month. All the major vendors have their user conferences, and eMetrics takes…
I thought I’d earn some karma and put some instructions up for people who are interested in integrating Google Analytics data into their Zoho CRM Web-to-Lead forms. We were doing this with Salesforce, and since switching (back) to Zoho, we’ve…
Fluctuations in website traffic can be caused by many factors. Some are intentional marketing campaigns or optimization efforts and others are “outside” influences like news articles or competitive marketing campaigns. I was recently asked to integrate some key events into…
The Analysis Exchange was launched by Eric Peterson and Web Analytics Demystified as an opportunity to help grow the web analytics profession and offer career development opportunities to new web analytics professionals. The concept of the Analysis Exchange is to…
If you don’t know already, Google Analytics rolled out some major changes to the platform on October 20th – changes that push Google further up the ladder as a potential solution for enterprises looking to easily obtain actionable data from…
