Analytics
Google Tag Manager: Configuring Content Grouping

Google Tag Manager: Configuring Content Grouping

Nicholas Blexrud

I feel like we waited forever for Content Grouping to come to Google Tag Manager, but now that it’s here, it feels great. In this post, I’d like to run through how you are going to configure your Content Groups within…

Analytics
Migrating and Upgrading to Universal Analytics

Migrating and Upgrading to Universal Analytics

Nicholas Blexrud

After a long-awaited year of anticipation for the release of Universal Analytics, a Universal Analytics Upgrade option is making it’s way across Classic Google Analytics (ga.js) properties. So today I want to talk about why Universal Analytics is the future…

Analytics
Google Analytics Virtual Pageviews à la Google Tag Manager

Google Analytics Virtual Pageviews à la Google Tag Manager

Nicholas Blexrud

It seems that everybody has an itch to jump on the Google Tag Manager bandwagon lately, which means learning yet another way to implement Google Analytic. We’ve been doing lots of Google Tag Manager analytics implementations, and although they are…

Analytics
Analytics

3 Awesome Ecommerce Custom Segments for Google Analytics

Charles Voloshin

Before joining SwellPath, I knew a bit about analytics from my old digital agency, I was actually one of the best at it there. But, after coming to a true analytics agency, I realized how much I really did NOT…

Analytics

Customizing Google Analytics Starts with Objectives, not Metrics

John Koenig

Google Analytics out-of-the-box gives you access to thousands of different and useful data sets, how could you possibly want more data? If you can answer that question specifically, you’re on the right path. If you “know you need more”, let’s…

Analytics

Recap of the Google Analytics Partner Summit 2011

Greg Holiat

As most of the world has heard already, SwellPath has recently been accepted into a very elite group of Google Analytics (GA) professionals. SwellPath has recently become a Google Analytics Certified Partner (GACP).   What’s a GACP? Being a GACP…

Analytics
Analytics

2011 Web Analytics Conference Season Wrap-Up

Adam Ware

March is a big month for conferences in digital, with South by Southwest Interactive taking up the lion’s share of the spotlight. For web analytics, it’s the conference month. All the major vendors have their user conferences, and eMetrics takes…

Analytics

Add Google Analytics Data to Zoho CRM Lead Forms

Adam Ware

I thought I’d earn some karma and put some instructions up for people who are interested in integrating Google Analytics data into their Zoho CRM Web-to-Lead forms. We were doing this with Salesforce, and since switching (back) to Zoho, we’ve…

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