Analytics
Analytics

3 Awesome Ecommerce Custom Segments for Google Analytics

Charles Voloshin

Before joining SwellPath, I knew a bit about analytics from my old digital agency, I was actually one of the best at it there. But, after coming to a true analytics agency, I realized how much I really did NOT…

Analytics

Customizing Google Analytics Starts with Objectives, not Metrics

John Koenig

Google Analytics out-of-the-box gives you access to thousands of different and useful data sets, how could you possibly want more data? If you can answer that question specifically, you’re on the right path. If you “know you need more”, let’s…

Analytics

Recap of the Google Analytics Partner Summit 2011

Greg Holiat

As most of the world has heard already, SwellPath has recently been accepted into a very elite group of Google Analytics (GA) professionals. SwellPath has recently become a Google Analytics Certified Partner (GACP).   What’s a GACP? Being a GACP…

Analytics
Analytics

2011 Web Analytics Conference Season Wrap-Up

Adam Ware

March is a big month for conferences in digital, with South by Southwest Interactive taking up the lion’s share of the spotlight. For web analytics, it’s the conference month. All the major vendors have their user conferences, and eMetrics takes…

Analytics

Add Google Analytics Data to Zoho CRM Lead Forms

Adam Ware

I thought I’d earn some karma and put some instructions up for people who are interested in integrating Google Analytics data into their Zoho CRM Web-to-Lead forms. We were doing this with Salesforce, and since switching (back) to Zoho, we’ve…

Analytics

Integrating Annotations into Google Analytics Reports

Greg Holiat

Fluctuations in website traffic can be caused by many factors. Some are intentional marketing campaigns or optimization efforts and others are “outside” influences like news articles or competitive marketing campaigns. I was recently asked to integrate some key events into…

Analytics

Swellpath Joins the Analysis Exchange

Greg Holiat

The Analysis Exchange was launched by Eric Peterson and Web Analytics Demystified as an opportunity to help grow the web analytics profession and offer career development opportunities to new web analytics professionals. The concept of the Analysis Exchange is to…

Analytics

Google Analytics Changes are Big Business

Adam Ware

If you don’t know already, Google Analytics rolled out some major changes to the platform on October 20th – changes that push Google further up the ladder as a potential solution for enterprises looking to easily obtain actionable data from…

Subscribe

To keep up with the latest news from SwellPath, sign up for our newsletter.

Archive