Analytics

How to Measure the Effectiveness of Internal Campaigns

Greg Holiat

Part 1 – How to tag internal campaigns with Google Analytics Nearly all websites have some type of internal campaign or banner ad on their homepage or other key pages. Whether it is a homepage marquee or tout image boasting…

Analytics

Google Analytics Changes are Big Business

Adam Ware

If you don’t know already, Google Analytics rolled out some major changes to the platform on October 20th – changes that push Google further up the ladder as a potential solution for enterprises looking to easily obtain actionable data from…

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