Analytics
Automate Optimizely Reports With the Results API

Automate Optimizely Reports With the Results API

Trevor Fox

“Report automation” is my favorite two-word combo besides “free pizza.” And because of the nature of the testing and optimization game, and the speed it happens (in comparison to something like SEO), reporting can can pile up rather quickly. This…

Analytics

Google Analytics Changes are Big Business

Adam Ware

If you don’t know already, Google Analytics rolled out some major changes to the platform on October 20th – changes that push Google further up the ladder as a potential solution for enterprises looking to easily obtain actionable data from…

Analytics

Segmentation and Custom Reporting Come to Google Analytics

Adam Ware

[flickr]photo:3660878290[/flickr]Google Analytics has been the premiere free analytics solution for a few years now, but the landscape is changing. The purchase of IndexTools by Yahoo!, and the release of adCenter Analytics by Microsoft, have now threatened Google’s reign over this…

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