Our approach to web analytics consulting is customer-centric. We’ll help you understand more about your customers and develop strategies you can use throughout the customer lifecycle in your marketing endeavors.

SwellPath’s digital analysts will work one-on-one with you to deliver custom-tailored web analytics consulting, including analytics custom reports and analytics training.

Google Analytics Premium

Reach a higher level of customer analytics. Google Analytics Premium offers a powerful analytics solution for enterprise customers, greatly expanding and enhancing what you can learn about your customers.

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SiteCatalyst Consulting

Improve your decision-making with SiteCatalyst. Our SiteCatalyst training will help you realize the full potential of this analytics platform.


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Tag Management

Group your marketing automation scripts into one location using tag management. We’ll help you cut down on time and development resources by using Tag Manager.


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Social Media Analytics

Get better reporting and analysis on how your customers are interacting with your brand through various social media channels.


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Success Stories

Ariat uses data to improve customer  experience and drive results

Ariat uses data to improve customer experience and drive results

Ariat reached out to SwellPath to assist in the evaluation of analytics solution providers and general consultation on the measurement strategies for their new ecommerce site. SwellPath provided Ariat with a solid understanding of Google Analytics, its capabilities and its ability to meet the specific analytics needs and goals of the organization.

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From the Blog

Google Analytics – Universal Analytics Cheat Sheet

Google Analytics – Universal Analytics Cheat Sheet

If you couldn’t tell by now, I’m a big fan of simplifying and automating processes. As we’ve been starting to implement Universal Analytics alongside our clients’ current ga.js implementations, I’ve been spending a lot of time looking at Google’s analytics.js…