Our approach to digital analytics consulting and site optimization is customer-centric. We’ll help you understand more about your customers and develop strategies you can use throughout the customer lifecycle in your marketing endeavors.

Certified experts with the major analytics and optimization platforms, our business and technical specialists will work one-on-one with you to deliver custom-tailored consulting, optimization programs, and training.

Enterprise Analytics Consulting

Create and use valuable marketing and customer-centric data. From implementation through complex analysis and reporting, our team will advance your organizations use of digital analytics.

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Conversion Optimization

Find the optimal content and user experience to convert customers. Our testing and optimization programs help companies realize higher ROIs and deliver an improved customer experience.

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Search Engine Optimization

We work seamlessly with your team and/or vendors to craft a scalable organic search strategy. Our SEO services provide technical as well as content strategies for a well-rounded and competitive search presence.

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Success Stories

Ariat uses data to improve customer  experience and drive results

Ariat uses data to improve customer experience and drive results

Ariat reached out to SwellPath to assist in the evaluation of analytics solution providers and general consultation on the measurement strategies for their new ecommerce site. SwellPath provided Ariat with a solid understanding of Google Analytics, its capabilities and its ability to meet the specific analytics needs and goals of the organization.

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From the Blog

Google Analytics – Universal Analytics Cheat Sheet

Google Analytics – Universal Analytics Cheat Sheet

If you couldn’t tell by now, I’m a big fan of simplifying and automating processes. As we’ve been starting to implement Universal Analytics alongside our clients’ current ga.js implementations, I’ve been spending a lot of time looking at Google’s analytics.js…