This morning Webtrends announced their revised partner program and SwellPath is excited to be included. Our established expertise in implementing, customizing and consulting on Webtrends products puts on the same page as larger agencies like Razorfish and Ogilvy. We look forward to working with WebTrends as they continue to push innovation in marketing measurement and optimization. Read Webtrends press release on the agency partner program.
Archive for the ‘SwellPath’ Category
SwellPath is Moving
After about 20 months we have finally outgrown our space in Ant Hill’s building, and we are moving downtown. Well, not really, but 5 blocks down Flanders to the General Automotive Building. There are some pictures up on Flickr I snapped from my phone today.
This is a great building. Our space overlooks the Park blocks and the basketball and bocce ball courts. As you can see in one of the pictures there is a pretty nice balcony also. Official move in date is October 1st, so look out for an October or November open-house invite from us.
Rafting with Wet Planet Whitewater
A week or so ago the SwellPath team had the pleasure of going rafting with our good friends (and client) Wet Planet Whitewater. Wet Planet runs trips on the White Salmon, where we rafted, and various other rivers in the Northwest. They also do some cool trips in South America in the spring. They are highly recommended for a good time. Plus, they have an awesome new website you can make your reservations on, checkout video and photos from all their trips, and read up on their seasoned team of whitewater guides.
Anyway, Team SwellPath raged the White Salmon and successfully took on Husum Falls. Thanks to everyone at Wet Planet for an great time. Check out the pics on our Flickr Profile, or below:
New SwellPath Website!
We thought that after our new offices why stop there, let’s get a new site! Here are a few of the elements you’ll notice:
Usability
One of the first things you’ll notice on the site is the limited navigation; 3 main navigation paths – Our Services, Our Clients and About Us. We utilized analytics data from our old site to reduce options and drive users down silos that they felt were the most important. We included a utility navigation (top right) and a large search bar to further the overall usability of the new site.
SEO v. Design
Some SEOers may scoff at our use of images on the site, but we felt a balance of SEO and design allowed us achieve our post-click and pre-click marketing initiatives. We still use WordPress as our CMS, due to it’s flexibility and the love relationship it has with Google.
Analytics
We’re using multiple analytics platforms on the site; Google Analytics as our main platform and Woopra as our secondary platform – allowing us to get real-time data on our visitors.
Social Media
Practice what you preach, right? Check out our universal footer with links to our Facebook Page, Flickr and Twitter accounts. This is Phase I of the new SwellPath site, we’ll have more updates coming soon. So, what do you think?
SwellPath Open House
After months of beta, our new offices are finally presentable enough for a launch party! April 2nd, come over for an open house; we’ll be serving drinks and hors d’oeuvres, and a chance to meet our clients, partners, friends, staff, and see our new digs. We’re now down in the Pearl, so we coordinated it to coincide with First Thursday in April.
If you want to bring kids, feel free, there will be some little ones running around.
Location:
SwellPath Headquarters
401 NW 13th Ave
Portland, OR 97209
Google Maps Shizzow
Thursday, April 2, 5:30 – 8:30
See you then!
Beyond the Pageview: DevGroup NW Meeting Next Week
Next Thursday, March 19th, I’ll be presenting at Devgroup NW’s monthly meeting, which is also part of the Webvisions Speaker Series. The presentation is Beyond the Pageview: What’s Going On with Your Dynamic Content?. Here’s a description:
Tracking activity on web sites used to be all about the pageviews and visit paths. Now dynamic content means most interaction is taking place between page loads. Getting web analytics tracking involved in this interaction is still often overlooked, avoided, or feared. This session examines good and bad ways to integrate web analytics tracking beginning in the design phase, and how doing so can benefit designers and developers as much as it benefits marketers. Learn how visitors are interacting with your work, and use the knowledge to drive your own personal design and development decisions.
Complete information can be found here: http://www.webvisionsevent.com/wp/?p=131
Hope to see you there!
SwellPath is Plunging with Special Olympics Oregon
SwellPath is jumping in the Columbia river in the middle of February! We signed up for this before reading the fine print about not being allowed to wear a wetsuit. Now we’re locked in and we need you to help us out. Seriously though, the event is for a great cause, Special Olympics Oregon, so you should sign up and plunge with us! But if you’re not interested in jumping in a not-so-clean, freezing-cold river in the middle of February, you should at least sponsor SwellPath. Our goal is a quite modest $500, so we’d love to blow by that and get near $1000. Any donation is appreciated, even just $20. Thanks for your support and we promise to provide ample photos of the event.
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