PPC & Media
Facebook Updated Campaign Structure – What It Means For You

Facebook Updated Campaign Structure – What It Means For You

Craig Galyon

Back in March, Facebook updated their ads platform to have a more user friendly campaign structure, making it “easier for advertisers of every size to organize, optimize and measure their ads.” Unfortunately for Facebook, they got a few things wrong…

Social Media
Social Media
7 Sizzling Summer Social Media Updates You Should Know About

7 Sizzling Summer Social Media Updates You Should Know About

Ashley Stuart

As we all very well know, the digital landscape is always changing. Social media is certainly no exception, in fact, it seems social media may be the discipline of digital marketing that changes the most frequently. The sun is out, the grill…

SEO
Social Media

In Defense of Emoticons

Will Hattman

A Timeline of My Personal Relationship with Emoticons 1994 or so: I see this image for the first time—probably in an AOL chat room—and understand it pretty much immediately. I find it clever and economical, and as someone who always…

SEO
Get Up and Running with Google+ Interactive Posts

Get Up and Running with Google+ Interactive Posts

If you’ve ignored Google+ for this long or consider it anything other than a legitimate inbound marketing channel, your opinion is about to change. The age of Google+ Interactive Posts was quietly ushered in months ago, with little fanfare. In…

Analytics
Pinterest Analytics Tool is Here

Pinterest Analytics Tool is Here

Ashley Stuart

  The biggest news of late in social has been the updated Pinterest look, as well as the addition of analytics (WOOHOO!). If you perform any social measurement this is big and exciting news. Why is this so exiting? Before…

News & Events
Prepare Your Brand for Online Success

Prepare Your Brand for Online Success

Katie Olson

“We’re not a breakfast cereal and we’re not a detergent,” she said. “But, we still need to communicate what we do, why we do it, and how we do it. Branding actually matters a great deal.” – UConn President Susan…

PPC & Media
Using Facebook Advertising to Increase LTV and Decrease Churn

Using Facebook Advertising to Increase LTV and Decrease Churn

Adam Ware

Facebook released their Custom Audiences advertising feature in September of last year. The concept is pretty simple: use phone numbers, Facebook UIDs, or email addresses to target audiences through ads and sponsored stories on Facebook. This post highlights some interesting…

News & Events

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