PPC & Media
The AIDA Social Media Plan & Checklist

The AIDA Social Media Plan & Checklist

Ben Ierien

Social Media Marketing Plan: Turning Prospects into Customers In this article I will provide to you the basic outlines of a social media marketing plan. For the sake of time, this social media plan will focus of Facebook and Twitter….

Social Media
Pinterest Marketing 101: The Basics

Pinterest Marketing 101: The Basics

Molly Okely

I imagine Pinterest Marketing 101 is the only available course on Pinterest since it is such a new advertising platform. So far it’s not particularly complex or robust, the features are limited, but maybe that’s just been my own experience….

Social Media
Social Media: Why your business needs it

Social Media: Why your business needs it

Chris Warden

In today’s day and age, social media usage has become a part of our communication cycle. It’s a way of life. Almost second nature. This next generation of employees may not recall a marketing strategy that did not include Facebook…

PPC & Media
Facebook Updated Campaign Structure – What It Means For You

Facebook Updated Campaign Structure – What It Means For You

Craig Galyon

Back in March, Facebook updated their ads platform to have a more user friendly campaign structure, making it “easier for advertisers of every size to organize, optimize and measure their ads.” Unfortunately for Facebook, they got a few things wrong…

Social Media
Social Media
7 Sizzling Summer Social Media Updates You Should Know About

7 Sizzling Summer Social Media Updates You Should Know About

Ashley Stuart

As we all very well know, the digital landscape is always changing. Social media is certainly no exception, in fact, it seems social media may be the discipline of digital marketing that changes the most frequently. The sun is out, the grill…

SEO
Social Media

In Defense of Emoticons

Will Hattman

A Timeline of My Personal Relationship with Emoticons 1994 or so: I see this image for the first time—probably in an AOL chat room—and understand it pretty much immediately. I find it clever and economical, and as someone who always…

SEO
Get Up and Running with Google+ Interactive Posts

Get Up and Running with Google+ Interactive Posts

If you’ve ignored Google+ for this long or consider it anything other than a legitimate inbound marketing channel, your opinion is about to change. The age of Google+ Interactive Posts was quietly ushered in months ago, with little fanfare. In…

Analytics
Pinterest Analytics Tool is Here

Pinterest Analytics Tool is Here

Ashley Stuart

  The biggest news of late in social has been the updated Pinterest look, as well as the addition of analytics (WOOHOO!). If you perform any social measurement this is big and exciting news. Why is this so exiting? Before…

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