SEO
PPC & Media
Understanding the AdWords Paid & Organic Report

Understanding the AdWords Paid & Organic Report

Heather Benson

At the end of August 2013, Google AdWords released a new Paid & Organic Report that flew under the radar, but can be extremely helpful for digital marketers. The new report allows marketers to view total traffic (organic and paid)…

News & Events
SEO
Author Rich Snippets Tutorial – 2013 Edition

Author Rich Snippets Tutorial – 2013 Edition

Note: This is a revamped, rewritten, and updated version of our original 2012 article & tutorial on Author Rich Snippets. All information is now current for 2013. Happy reading! Contents What are Author Rich Snippets? Why are Author Rich Snippets…

SEO
SEO
5 Essential Tools for SEO Success

5 Essential Tools for SEO Success

Ashley Stuart

SEO is an industry jam packed with tools that analyze, assess, and explore different elements of a website’s on and off site optimization. While there are countless automation programs available that claim to be able to assess a site’s SEO…

SEO
Learn More About Our SEO Team Manager Mike Arnesen

Learn More About Our SEO Team Manager Mike Arnesen

Adam Ware

In conjunction with his talk at MozCon today, I thought it’d be a great time publish this short video that we put together about Mike and his role at SwellPath. Mike is our SEO Team Manager, meaning he is the…

SEO
Markup ALL THE THINGS: MozCon 2013

Markup ALL THE THINGS: MozCon 2013

With Moz’s (formerly SEOmoz) acquisition of Portland’s very own AudienceWise and structured data mega-evangelist Matt Brown, it seems inevitable that we’ll see some form of incredible semantic markup capabilities from the Mozzers in the near future. One day, we’ll see…

SEO
Analytics
Inbound Marketing: The Premise

Inbound Marketing: The Premise

Will Hattman

Part one of a two-part series What Is Inbound Marketing, Anyway? And How is it Different from, You Know, Marketing? Traditional marketing is the science of consumer communication, which basically consists of a research process of finding a market for…

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