SEO
Don’t Make Me Click the Back Button

Don’t Make Me Click the Back Button

Laura McDougall

We all have website pet peeves. Mine is when websites force me to click my browser’s back button. It is really a lapse in Usability 101 when sites don’t provide ways to easily navigate from one page to another, but it is…

SEO
Analytics
Chrome Extensions for a Digital Marketer

Chrome Extensions for a Digital Marketer

Morganne Hatfield

Did you know that 62% of people use Chrome as their internet browser of choice? Before I worked at SwellPath, I had been an avid Safari-user for years, completely unaware of the ninja-like capabilities that Chrome possesses. Well, that quickly…

SEO
Don’t Cut Out the Middleman: Keep Your Category Pages

Don’t Cut Out the Middleman: Keep Your Category Pages

Laura McDougall

With contemporary website design becoming synonymous with minimalist websites, SEO opportunities are getting left out of the site architecture and in the cold. To keep this from happening, I would like to make the case for keeping/adding category level pages. Benefit…

PPC & Media
No Search Volume From Your Keyword Research? No Problem.

No Search Volume From Your Keyword Research? No Problem.

Heather Benson

What happens when you’re doing keyword research for a new product or service and no search volume is reported using your typical tools like AdWords Keyword Planner or SEMRush? Sometimes I feel like doing this: Or this:   But ultimately I’m like this,…

SEO
5 B2B Content Ideas for SEO

5 B2B Content Ideas for SEO

Laura McDougall

So you’ve just launched your brand new shiny B2B website. All of your products/services are represented well. All of your pages are optimized perfectly. Congratulations! Time to kick back, relax, and watch it work its SEO magic. You’re done, right?…

Analytics
My First 3 Months in Digital Marketing

My First 3 Months in Digital Marketing

Morganne Hatfield

For my first blog post for SwellPath, I thought it would be appropriate to recall my first three months in the internet marketing world and things I’ve learned since then. I can imagine that many of the thoughts I had…

SEO
PSA: Stop Deleting Your Content

PSA: Stop Deleting Your Content

Stop deleting your content. Seriously. Any SEO knows that exceptional content, and the links it attracts over time, is the crux of good SEO. Great pieces of content on your website are the foundational stones of this house you’re building…

SEO
SEO
New Title Tag and Meta Description Character Lengths

New Title Tag and Meta Description Character Lengths

Heather Benson

For SEOs, its rare to see best practices remain the same year over year. Desktop title tag and meta description best practices have somewhat remained steady over the past five years. Not anymore! We’re seeing that Google is starting to…

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