SEO
PSA: Stop Deleting Your Content

PSA: Stop Deleting Your Content

Stop deleting your content. Seriously. Any SEO knows that exceptional content, and the links it attracts over time, is the crux of good SEO. Great pieces of content on your website are the foundational stones of this house you’re building…

SEO
SEO
New Title Tag and Meta Description Character Lengths

New Title Tag and Meta Description Character Lengths

Heather Benson

For SEOs, its rare to see best practices remain the same year over year. Desktop title tag and meta description best practices have somewhat remained steady over the past five years. Not anymore! We’re seeing that Google is starting to…

SEO
How to Write Category Page Content for SEO

How to Write Category Page Content for SEO

Heather Benson

A few months back I wrote a post on 101 Copywriting Guidelines for SEO. The most difficult aspect of the on-page SEO recommendations for most clients is writing body copy. 300 words of copy can be tough when you are battling…

Analytics
SMX West 2014 Review: A Digital Analyst’s Perspective

SMX West 2014 Review: A Digital Analyst’s Perspective

Jules Woodward

Back in February, the SwellPath team attended a SEMpdx event to cheer on our teammate, Mike Arnesen who was co-presenting with Will Hattman on Advanced Markup for Semantic SEO and Social Media. Typically there is a drawing of some sort…

SEO

Entity Search is Getting Real!

Okay, everyone. Don’t freak out, but entity search is finally getting real! If you saw this new semantic search feature in Google’s SERPs yesterday and you found yourself sitting at your desk in shock, silently mouthing “wow” over and over…

SEO
101 SEO Copywriting Guidelines

101 SEO Copywriting Guidelines

Heather Benson

Recently a few clients have asked about best practices for SEO copywriting and metadata development. While on page SEO factors are only part of the picture, it’s important to ensure you site follows best practices. Put your best SEO foot…

SEO
SEO
PPC & Media
Understanding the AdWords Paid & Organic Report

Understanding the AdWords Paid & Organic Report

Heather Benson

At the end of August 2013, Google AdWords released a new Paid & Organic Report that flew under the radar, but can be extremely helpful for digital marketers. The new report allows marketers to view total traffic (organic and paid)…

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