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SwellPath Part of Webtrends Refreshed Partner Program

Published September 1st, 2010 Analytics, Industry, News, SwellPath 1 Comment

This morning Webtrends announced their revised partner program and SwellPath is excited to be included. Our established expertise in implementing, customizing and consulting on Webtrends products puts on the same page as larger agencies like Razorfish and Ogilvy. We look forward to working with WebTrends as they continue to push innovation in marketing measurement and optimization. Read Webtrends press release on the agency partner program.

Adam is Speaking at WordCamp Portland Next Month

Published August 30th, 2010 Events, Industry, News No Comments

WordCamp Portland 2010If you have the slightest interest in WordPress, content management systems, blogging, or the Portland tech community you should definitely make it to WordCamp Portland on September 18th and 19th. The event is an absolute steal at $40! You’ll get a chance to see and hear presentations on a fantastic variety of subjects, in a classic casually-brilliant Portland environment. My talk is on analytics, of course. The title is Measure Twice, Blog Once, and it will cover a variety of methods and tools that can help you get more actionable data on your WordPress site.  The list of WordCamp Portland speakers and registration for WordCamp Portland. Hope to see you there!

Vote for Erin Richey’s SXSW Panel

Published August 27th, 2010 Ecommerce, Industry, News No Comments

Quick post tSXSW Panel Picking Ends Todayo rally some votes for Erin’s proposed panel for SXSW in 2011: Predictions, Preferences, and Personalization: Recommendation Engines Grow Up. Voting ends today, so take a few seconds to vote for Erin and the other incredible panels if you have a chance. If you don’t know who Erin is, you can read up on her on LinkedIn or Twitter. We were very excited to have Erin come onboard here at SwellPath a couple weeks ago as a digital analyst.

Look for more info on Erin and the rest of the incredible team here at SwellPath in the next month or so as we finally get around to adding a Team page to the site. Meanwhile, you can follow the SwellPath team’s Tweets or connect with SwellPath on LinkedIn right now.

Don’t forget to vote!

SwellPath is Moving

Published August 12th, 2010 News, SwellPath 6 Comments

After about 20 months we have finally outgrown our space in Ant Hill’s building, and we are moving downtown. Well, not really, but 5 blocks down Flanders to the General Automotive Building. There are some pictures up on Flickr I snapped from my phone today.

This is a great building. Our space overlooks the Park blocks and the basketball and bocce ball courts. As you can see in one of the pictures there is a pretty nice balcony also. Official move in date is October 1st, so look out for an October or November open-house invite from us.

East Windows

Web Analytics Certification & Education

Published February 22nd, 2010 Analytics, Industry, News No Comments

Web analytics education has an active been subject of my life in several ways in the last couple weeks, so I thought I’d throw together a post covering my thoughts on the subject, what I’ve been up to, and what others have been up. First up, I’m officially ramped up to be Webtrends go-to trainer for Webtrends for Marketing Professionals: Fundamentals I and Fundamentals II, as well as their new course in Advanced Analytics. I’m really excited about that last one because it covers essentials for aspiring expert analysts, gets into advanced use of Webtrends, spends a good bit of time covering how to sell-in analytics in your organization, and includes an actual certification. After getting reacquainted with the materials, I highly recommend these courses for Webtrends clients. A few days of training can have a major impact on the evolution of your analytics program, and the value any marketing professional can personally derive from having a strong understanding of web analytics.

I previously posted about how I had the pleasure of teaching a couple of lessons for Aaron Gray as part of a course he is teaching at Portland State University called Measuring & Optimizing Your Website. I already wrote a blog post on that, so I won’t say much more about it, other than the presentations are now up on the SwellPath SlideShare account. There is Getting Started with Google Analytics and Getting Started with Google Website Optimizer.

A couple weeks ago I also had the pleasure of talking to Greg Holiat who recently received the University of British Columbia Certificate of Achievement in Web Analytics. It was great to get a first hand account of the program, and how it had directly benefited him. I was impressed with how enthusiastic he was about the program, and his well-rounded knowledge of web analytics. Similarly, this week I was speaking with Dash Levine, who is taking the Data Warehousing and Business Intelligence course through the University of California – Irvine, and he had nothing but good things to say about the course.

Finally, the Web Analytics Association launched a new site this week, which (besides looking great) has a section now dedicated to the new WAA certification program. Greg Holiat is volunteering with WAA to help finalize the certification program, and he was giving me the details on it. I’m looking forward to seeing this become a standard for all practitioners in the industry.

There are some other programs and certifications out there (e.g. the Google Analytics Individual Qualification); so don’t consider this post all inclusive, and I encourage you to contact me if you need any more info on any this. I don’t entirely have a point here, other than how great it is to see all of this effort in the industry to educate and certify web analytics professionals. We have vendors, academic institutions, and industry organizations all stepping up. Obviously they all are going to focus on slightly different aspects of analytics and measurement, but the core intention is the same: to fill in the gap in knowledge that exists in the online marketing and business community about web analytics. I’d love our clients and partners at various interactive agencies take an interest in these offerings; a more educated “consumer” will really help analytics really move to “2.0″ and beyond.

Portland Business Journal Article Features SwellPath

Published February 20th, 2010 Analytics, Industry, News No Comments

Analyze This - Portland Business Journal Article Featuring SwellPathSwellPath was mentioned in a recent Portland Business Journal article on web analytics. It was great to get our first mention in the PBJ, as we are avid readers, subscribers, and frequent many of PBJ’s great events. The article is a surface level look at the current state of the web analytics industry. The discussion we had with PBJ focused on how SwellPath helps clients make sense of the seemingly limitless reports available in enterprise analytics solutions. Phrases like “drowning in data” and “analysis paralysis” are more relevant than ever with ever-growing types of reports now available. With social measurement, mobile measurement, rich internet application measurement, and traditional analytics reporting, the need for the tpe of expertise SwellPath provides is more critical than ever for most organizations. It was great to see the Portland Business Journal recognize this and feature SwellPath in the discussion.

Oregon Entrepreneurs Network Academic Outreach at Work

Published February 5th, 2010 Events, News No Comments

As most of our colleagues in Portland know, SwellPath is a big supporter of Oregon Entrepreneurs Network and the entrepreneur community in Portland. I had the pleasure of sitting on a panel for aspiring young entrepreneurs in Portland. Students from the University of Portland, Willamette University, and Portland State University were invited. I put together a write-up on the event on the OEN Community site. Check it out if you have a chance. It is great to see both the universities participating in this, and OEN as well.

Web Analytics Wednesday at eROI

Published January 10th, 2010 Analytics, Events, Industry, News No Comments

Our friends at eROI are graciously hosting the first Portland Web Analytics Wednesday of 2010 on January 27th, and Adam will be giving a short presentation on real-time analytics. We will be on the 4th floor at eROI, which is located at 505 Northwest Couch Street. As always, everyone is welcome, from existing Web Analytics practitioners to those with even a passing interest in the field.

The event will begin roughly at 5:30pm, with drinks and snacks provided by eROI and SwellPath Interactive. There will be a short presentation by Adam Ware from SwellPath Interactive on options and applications for real-time analytics reporting. Several tracking platforms and tools will be covered, potential application of real-time reporting in various online marketing programs will be discussed, and then some short case-studies and examples will be presented.

The expected schedule is as follows:

5:30 – 6:30: Networking/Drinks/Snacks

6:30 – 7:00: Presentation by Adam Ware from SwellPath

7:00 – 8:00: Questions/Discussion/Networking

More information and please RSVP on Upcoming, and on the WAW website.

Looking forward to seeing you there!

Get Free Bacon From Bac’n

Published September 19th, 2009 Ecommerce, Events, News No Comments

Bacn-logo

Ironically, I was fortunate enough to win one of the coolest door prizes here at WordCamp Portland, a $50 gift code for Bacn.com. Though it pains me to pass up free meat, I feel as a sponsor SwellPath shouldn’t take home such a righteous door prize. Therefore, I’m giving the code away to a lucky winner. Here’s how you win it: follow @swellpath on Twitter or become a fan of our Facebook page http://bit.ly/sp_fb. I’ll pick someone at random tomorrow (Sunday 9/20) afternoon sometime, and the Bac’n is yours. The only rule is that you have to be at WordCamp Portland, or at least have been a registered attendee. Bring home the Bac’n!

[UPDATE] Congrats to @WyattWerner on winning the Bac’n! Thanks Wyatt, everyone that “entered”, and all WordCamp Portland attendees!

Rafting with Wet Planet Whitewater

Published August 30th, 2009 News, SwellPath No Comments

A week or so ago the SwellPath team had the pleasure of going rafting with our good friends (and client) Wet Planet Whitewater. Wet Planet runs trips on the White Salmon, where we rafted, and various other rivers in the Northwest. They also do some cool trips in South America in the spring. They are highly recommended for a good time. Plus, they have an awesome new website you can make your reservations on, checkout video and photos from all their trips, and read up on their seasoned team of whitewater guides.

Anyway, Team SwellPath raged the White Salmon and successfully took on Husum Falls. Thanks to everyone at Wet Planet for an great time. Check out the pics on our Flickr Profile, or below:

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