Analytics
Data-Driven Marketing Starts With the Data Layer

Data-Driven Marketing Starts With the Data Layer

Trevor Fox

The term “digital marketing “ should describe the marketing methods as much as it describes the marketing medium.   Too often, marketers are satisfied with their “digital marketing” efforts when they send a tweet, “blast” an email or run a search…

Analytics
Enhanced Ecommerce: Measure Promotions and Search Results

Enhanced Ecommerce: Measure Promotions and Search Results

Nicholas Blexrud

At the Google Analytics 2014 Summit, the Google Analytics team announced Enhanced Ecommerce (whoop, whoop!). The addition of Enhanced Ecommerce will allow marketers to get better insights into what actions visitors are taking when they are shopping on a website….

Analytics
Understanding PDP Visitors with Advanced GA Tagging

Understanding PDP Visitors with Advanced GA Tagging

My Love Affair with Branded & Non-Branded Segmentation One of my go-to ways to segment out organic traffic was to classify visitors as either branded or non-branded based on inbound keywords. This was in the glory days before (Not Provided), when…

Analytics
Why Is My Conversion Rate Down?

Why Is My Conversion Rate Down?

Jules Woodward

If I had a dime for every time a client asked me this question, I’d be laying on a beach somewhere, drinking a margarita. But, since that is not the case, I figured it would be beneficial to go through…

Analytics
Why You Can No Longer Ignore Paid or Earned Media

Why You Can No Longer Ignore Paid or Earned Media

Adam Ware

I’m going to piggyback a bit on Mike’s previous post on the current and future state of SEO. Many of the same folks that are failing to recognize or adjust to this shifting organic search landscape, are the ones who…

Analytics
Google Analytics: Updates, Changes and Betas

Google Analytics: Updates, Changes and Betas

Jules Woodward

It’s that time again! Holy smokes have there been a bunch of Google Analytics updates since my last post. As I look back at all the changes I’ve been keeping track of, as well as review the Google Analytics blog,…

Analytics
Add Optimizely with Universal Analytics via Tag Manager

Add Optimizely with Universal Analytics via Tag Manager

Nicholas Blexrud

I love when third-party apps integrate with Google Analytics. Optimizely seems to be on top of their game when it comes to integrations, so today I want to talk about how we can integrate Optimizely with Google Analytics (Universal Analytics)…

Analytics
SMX West 2014 Review: A Digital Analyst’s Perspective

SMX West 2014 Review: A Digital Analyst’s Perspective

Jules Woodward

Back in February, the SwellPath team attended a SEMpdx event to cheer on our teammate, Mike Arnesen who was co-presenting with Will Hattman on Advanced Markup for Semantic SEO and Social Media. Typically there is a drawing of some sort…

Analytics
Tools for Troubleshooting: Universal Analytics Implementation

Tools for Troubleshooting: Universal Analytics Implementation

Nicholas Blexrud

When your event tracking isn’t working, or when your custom dimension is pulling in the wrong value, you have to troubleshoot. When we compile our implementation plans and present them to our clients, I typically will recommend that they download…

Analytics
Sharing Brand and Ecommerce Analytics Learnings

Sharing Brand and Ecommerce Analytics Learnings

Adam Ware

SwellPath works with a lot of brands selling direct to consumers. Their products may be in large multi-channel retailers, on Amazon, and in specialty retailers’ stores – but the brand also offers the product directly to consumers through their site….

Get Our Newsletter

To keep up with the latest news from SwellPath on digital advertising, analytics, and SEO, sign up for our newsletter.

Archive