Analytics
Optimizely Certified Partnership

Optimizely Certified Partnership

Jules Woodward

SwellPath has been using Optimizely as our optimization tool of choice for well over two years now. We believe strongly in the use of optimization testing to continue to improve the performance of our client’s websites and mobile experiences. While…

Analytics
3 Reasons Why Optimizely is Key to Marketing

3 Reasons Why Optimizely is Key to Marketing

Morganne Hatfield

In my first blog post I mentioned the concept of conversion rate optimization (or CRO), and how A/B testing plays into it. Here at SwellPath, we partner with the CRO tool Optimizely. This past month we had an intensive training session…

Analytics
My First 3 Months in Digital Marketing

My First 3 Months in Digital Marketing

Morganne Hatfield

For my first blog post for SwellPath, I thought it would be appropriate to recall my first three months in the internet marketing world and things I’ve learned since then. I can imagine that many of the thoughts I had…

Analytics
Scale Optimizely Testing with Google Tag Manager

Scale Optimizely Testing with Google Tag Manager

Trevor Fox

You already know that Google Tag Manager is an incredibly powerful tool but you may not know that it can literally do anything. In fact, Google Tag Manager made me pancakes this morning. Not really, but a man can dream….

Analytics
Automate Optimizely Reports With the Results API

Automate Optimizely Reports With the Results API

Trevor Fox

“Report automation” is my favorite two-word combo besides “free pizza.” And because of the nature of the testing and optimization game, and the speed it happens (in comparison to something like SEO), reporting can can pile up rather quickly. This…

Analytics
Summer Recap of New Features Released in Google Analytics

Summer Recap of New Features Released in Google Analytics

Jules Woodward

Happy start to Fall! I took the Summer off from writing blog posts due to a hefty amount of projects that needed my attention here at SwellPath; but I’m back, and ready to recap what’s been added, updated or newly…

Analytics
Agile Strategy for Data Collection and Analytics

Agile Strategy for Data Collection and Analytics

Trevor Fox

If you are like most people doing business online, it seems like there is always a long list of digital to-dos that are somewhere between “that will happen in Q4” and “that should have happened by Q4 last year.” Aside…

Analytics
Google Tag Manager Events Using HTML5 Data Attributes

Google Tag Manager Events Using HTML5 Data Attributes

Nicholas Blexrud

After reading Trevor’s excellent blog post, titled Data Driven Marketing Starts With The Data Layer, it made me question the process we use to implement Google Tag Manager, specifically Google Tag Manager auto event tracking using classes. Today, I want to talk…

Analytics
Data-Driven Marketing Starts With the Data Layer

Data-Driven Marketing Starts With the Data Layer

Trevor Fox

The term “digital marketing “ should describe the marketing methods as much as it describes the marketing medium.   Too often, marketers are satisfied with their “digital marketing” efforts when they send a tweet, “blast” an email or run a search…

Analytics
Enhanced Ecommerce: Measure Promotions and Search Results

Enhanced Ecommerce: Measure Promotions and Search Results

Nicholas Blexrud

At the Google Analytics 2014 Summit, the Google Analytics team announced Enhanced Ecommerce (whoop, whoop!). The addition of Enhanced Ecommerce will allow marketers to get better insights into what actions visitors are taking when they are shopping on a website….

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