Analytics
Agile Strategy for Data Collection and Analytics

Agile Strategy for Data Collection and Analytics

Trevor Fox

If you are like most people doing business online, it seems like there is always a long list of digital to-dos that are somewhere between “that will happen in Q4” and “that should have happened by Q4 last year.” Aside…

Analytics
Google Tag Manager Events Using HTML5 Data Attributes

Google Tag Manager Events Using HTML5 Data Attributes

Nicholas Blexrud

After reading Trevor’s excellent blog post, titled Data Driven Marketing Starts With The Data Layer, it made me question the process we use to implement Google Tag Manager, specifically Google Tag Manager auto event tracking using classes. Today, I want to talk…

Analytics
Data-Driven Marketing Starts With the Data Layer

Data-Driven Marketing Starts With the Data Layer

Trevor Fox

The term “digital marketing “ should describe the marketing methods as much as it describes the marketing medium.   Too often, marketers are satisfied with their “digital marketing” efforts when they send a tweet, “blast” an email or run a search…

Analytics
Enhanced Ecommerce: Measure Promotions and Search Results

Enhanced Ecommerce: Measure Promotions and Search Results

Nicholas Blexrud

At the Google Analytics 2014 Summit, the Google Analytics team announced Enhanced Ecommerce (whoop, whoop!). The addition of Enhanced Ecommerce will allow marketers to get better insights into what actions visitors are taking when they are shopping on a website….

Analytics
Understanding PDP Visitors with Advanced GA Tagging

Understanding PDP Visitors with Advanced GA Tagging

My Love Affair with Branded & Non-Branded Segmentation One of my go-to ways to segment out organic traffic was to classify visitors as either branded or non-branded based on inbound keywords. This was in the glory days before (Not Provided), when…

Analytics
Why Is My Conversion Rate Down?

Why Is My Conversion Rate Down?

Jules Woodward

If I had a dime for every time a client asked me this question, I’d be laying on a beach somewhere, drinking a margarita. But, since that is not the case, I figured it would be beneficial to go through…

Analytics
Why You Can No Longer Ignore Paid or Earned Media

Why You Can No Longer Ignore Paid or Earned Media

Adam Ware

I’m going to piggyback a bit on Mike’s previous post on the current and future state of SEO. Many of the same folks that are failing to recognize or adjust to this shifting organic search landscape, are the ones who…

Analytics
Google Analytics: Updates, Changes and Betas

Google Analytics: Updates, Changes and Betas

Jules Woodward

It’s that time again! Holy smokes have there been a bunch of Google Analytics updates since my last post. As I look back at all the changes I’ve been keeping track of, as well as review the Google Analytics blog,…

Analytics
Add Optimizely with Universal Analytics via Tag Manager

Add Optimizely with Universal Analytics via Tag Manager

Nicholas Blexrud

I love when third-party apps integrate with Google Analytics. Optimizely seems to be on top of their game when it comes to integrations, so today I want to talk about how we can integrate Optimizely with Google Analytics (Universal Analytics)…

Analytics
SMX West 2014 Review: A Digital Analyst’s Perspective

SMX West 2014 Review: A Digital Analyst’s Perspective

Jules Woodward

Back in February, the SwellPath team attended a SEMpdx event to cheer on our teammate, Mike Arnesen who was co-presenting with Will Hattman on Advanced Markup for Semantic SEO and Social Media. Typically there is a drawing of some sort…

Get Our Newsletter

To keep up with the latest news from SwellPath on digital advertising, analytics, and SEO, sign up for our newsletter.

Archive