Analytics
SMX West 2014 Review: A Digital Analyst’s Perspective

SMX West 2014 Review: A Digital Analyst’s Perspective

Jules Woodward

Back in February, the SwellPath team attended a SEMpdx event to cheer on our teammate, Mike Arnesen who was co-presenting with Will Hattman on Advanced Markup for Semantic SEO and Social Media. Typically there is a drawing of some sort…

Analytics
Tools for Troubleshooting: Universal Analytics Implementation

Tools for Troubleshooting: Universal Analytics Implementation

Nicholas Blexrud

When your event tracking isn’t working, or when your custom dimension is pulling in the wrong value, you have to troubleshoot. When we compile our implementation plans and present them to our clients, I typically will recommend that they download…

Analytics
Sharing Brand and Ecommerce Analytics Learnings

Sharing Brand and Ecommerce Analytics Learnings

Adam Ware

SwellPath works with a lot of brands selling direct to consumers. Their products may be in large multi-channel retailers, on Amazon, and in specialty retailers’ stores – but the brand also offers the product directly to consumers through their site….

Analytics
Getting Started with Google Analytics Content Groups

Getting Started with Google Analytics Content Groups

Jules Woodward

Google Analytics content groups is a newish feature that was announced about a month ago on the Google Analytics blog. This new feature allows you to group content on your website or app into defined groups based on how you…

Analytics
Google Tag Manager: Configuring Content Grouping

Google Tag Manager: Configuring Content Grouping

Nicholas Blexrud

I feel like we waited forever for Content Grouping to come to Google Tag Manager, but now that it’s here, it feels great. In this post, I’d like to run through how you are going to configure your Content Groups within…

Analytics
Analytics
Conversion Optimization with Optimizely

Conversion Optimization with Optimizely

Jules Woodward

Now that the holidays are over and the feasting has come to an end, it’s time to get back into the groove of things and start focusing on the New Year. This is the time of year where resolutions are…

Analytics
Universal Analytics: When You Should Be Using hitCallback

Universal Analytics: When You Should Be Using hitCallback

Nicholas Blexrud

How do you know that your tracking beacon i.e. your event, virtual pageview, social interaction, is making it into Universal Analytics? You can look at real-time reports, and/or use a tool like HTTPFox (Firefox) or Google Analytics Debugger (Chrome) to monitor…

Analytics
Another Round of Google Analytics Updates

Another Round of Google Analytics Updates

Jules Woodward

It’s been awhile since I’ve done a recap of all the new features and updates Google Analytics has made, so I figured it was time; especially since so much has changed and been released in the last few months. If…

Analytics
Migrating and Upgrading to Universal Analytics

Migrating and Upgrading to Universal Analytics

Nicholas Blexrud

After a long-awaited year of anticipation for the release of Universal Analytics, a Universal Analytics Upgrade option is making it’s way across Classic Google Analytics (ga.js) properties. So today I want to talk about why Universal Analytics is the future…

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