Goals and Objectives

Despite their strong brand recognition and industry reputation, Slingshot required a stronger online presence to assist in capturing new business. Specifically, Slingshot wanted to drive more organic traffic and sales to their newly redesigned website (slingshotsports.com). SwellPath needed to provide a solution that integrated, not disrupted the new site redesign; to have a heavily branded site that also incorporated strong SEO elements.

Measurement

Results were measured on the following key performance indicators:

• Higher organic rankings for key search queries
• Increase in organic traffic
• Increase in sales via organic traffic

Strategy & Execution

SwellPath began by understanding the current redesign of slingshotsports.com, what technologies were being utilized and what resources were available to execute SEO recommendations.

SwellPath then launched a comprehensive keyword research project, identifying key search queries. After conducting a comprehensive SEO audit of slingshotsports.com, SwellPath provided recommendations for improvement, addressed site SEO issues and consulted on the implementation of the recommendations.

Results

The following results were achieved 4 months after the initial engagement.

• 136% increase in sales via organic traffic (March ’09 v. July ’09)
• Average 25% increase in sales via organic traffic (month to month)
• 73% increase in organic traffic (March ’09 v. July ’09)
• Average 11% increase in organic traffic (month to month)
• Double the amount of top 10 search engine rankings

Testimonial

“Month after month, SwellPath has continued to move the needle for our business. Their analytics and search marketing prowess keeps us competitive; driving more traffic and sales. They have helped grow our bottom line and we look forward to a long-term partnership with their team.”

- Bryan Trullinger, Strategic Planning & Operations at Slingshot Sports