Social media guidelines are becoming a standard for today’s organizations and a way to explicitly set the rules of engagement while trying to mitigate corporate risk. Effective policies outline best practices of engagement and importance of brand rather than restrictions on access or conversation. However, rather than put social media guidelines in place, some organizations [...]
SwellPath Blog
Alternative Value in Paid Search Traffic
When analyzing paid search traffic the central focus is obviously on conversions, the sale, lead gen form completion, or whatever the primary conversion event is. But this shouldn’t be the only focus, and you shouldn’t calculate the value of your paid search activity entirely by conversion rate or ROI. Here’s some other ways you may [...]
The Future of Twitter
The incredible growth of Twitter has led many to speculate on it’s future growth and monetization strategies. Recently a French blogger hacked into Twitter, finding and revealing some intriguing documents; including merchandising plans, new office floor plans and expected growth over the next 2 years. According to the documents, Twitter estimated 25 million people worldwide [...]
SwellPath is Sponsoring WordCamp Portland
SwellPath became an official sponsor of WordCamp Portland this week. If you’re not familiar with WordCamp, and you’re active or interested in blogging, or building great simple websites, you should check it out. WordCamp is the annual gathering of WordPress enthusiasts and WordPress-curious folks to discuss and learn about all things WordPress. This year WordCamp [...]
Specialized Digital Analytics Tools
Web analytics is no longer as cut-and-dry as having a solution installed that can measure all of your digital marketing , or give you a complete view of your customers interaction with your brand online. Sure, you have your Google Analytics, Omniture, or whatever covering you for most of your site traffic. But what about [...]
Successful Facebook Applications: The Key Integration Points
With over 50,000 Facebook applications currently in existence and more being developed daily, it’s becoming more difficult for your app to stand out in the crowd. The functionality of an app largely determines it’s success, yet the integrations points help ensure it’s visibility and viral nature. The Facebook Application Platform includes integration points into Facebook [...]
Alternatives to Google Analytics: Low-Cost Web Analytics Solutions
When I discuss web analytics options with most marketers, I find the common perception is that there are generally two options: Google Analytics, or a paid solution. Usually the paid solutions considered include Omniture, WebTrends, and Coremetrics; not necessarily all three, but one or some of those. Now, obviously I have spoken with plenty of [...]
SwellPath Launch Party Photos
A few weeks ago we had our launch party/open house. Here are some photos our good friend Justin Meyers took at the event: Thanks to everyone who came!
Paid Search ROI & the Point of Diminishing Returns
More often than not, PPC budgets are set based on a hunch rather than being rooted in data – ROI and the point of diminishing returns. Paid search should be managed based on a ROI that is maximized to the point of diminishing returns but only when figured with other online marketing programs. First let’s [...]
New SwellPath Website!
We thought that after our new offices why stop there, let’s get a new site! Here are a few of the elements you’ll notice: Usability One of the first things you’ll notice on the site is the limited navigation; 3 main navigation paths – Our Services, Our Clients and About Us. We utilized analytics data [...]
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