Analytics
Standardization of Digital Analytics Data Collection

Standardization of Digital Analytics Data Collection

Adam Ware

Consistency is something that has been rare in the analytics industry. Example: I can’t count the number of times I’ve tried to explain differences in visit counts between Vendor X and Vendor Y to a client. But consistency may be…

PPC & Media
Understanding & Using Google AdWords Ad Extensions

Understanding & Using Google AdWords Ad Extensions

Katie Olson

An ad without an Ad Extension is like Kyle Korver without a jump shot; not impressive or eye catching. Yes, ad extensions have been around for at least 4 years now, and sure, they are the easiest way to maximize…

SEO
Learn More About Our SEO Team Manager Mike Arnesen

Learn More About Our SEO Team Manager Mike Arnesen

Adam Ware

In conjunction with his talk at MozCon today, I thought it’d be a great time publish this short video that we put together about Mike and his role at SwellPath. Mike is our SEO Team Manager, meaning he is the…

PPC & Media
7 Strategies For Remarketing Lists for Search Ads (RLSA)

7 Strategies For Remarketing Lists for Search Ads (RLSA)

Craig Galyon

Google AdWords has recently released out of beta their newest product feature, Remarketing Lists for Search Ads (RLSA). RLSA allows advertisers to combine their current Remarketing lists with search ads to bring intent, context, and audience together.   What exactly…

Analytics
Analytics
How to Use Optimization Testing to Increase Conversion

How to Use Optimization Testing to Increase Conversion

Jules Woodward

Since I started at SwellPath, I’ve been busy with a lot of analytics related tactics such as reporting, strategy, training, and ongoing consulting; but the one thing that is getting me really excited, is doing more optimization testing for our…

SEO
Markup ALL THE THINGS: MozCon 2013

Markup ALL THE THINGS: MozCon 2013

With Moz’s (formerly SEOmoz) acquisition of Portland’s very own AudienceWise and structured data mega-evangelist Matt Brown, it seems inevitable that we’ll see some form of incredible semantic markup capabilities from the Mozzers in the near future. One day, we’ll see…

News & Events
SEO
Analytics
Inbound Marketing: The Premise

Inbound Marketing: The Premise

Will Hattman

Part one of a two-part series What Is Inbound Marketing, Anyway? And How is it Different from, You Know, Marketing? Traditional marketing is the science of consumer communication, which basically consists of a research process of finding a market for…

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