SEO
Author Rich Snippets Tutorial – 2013 Edition

Author Rich Snippets Tutorial – 2013 Edition

Note: This is a revamped, rewritten, and updated version of our original 2012 article & tutorial on Author Rich Snippets. All information is now current for 2013. Happy reading! Contents What are Author Rich Snippets? Why are Author Rich Snippets…

PPC & Media
Unwrapping the Perfect Holiday Facebook Advertising Campaign

Unwrapping the Perfect Holiday Facebook Advertising Campaign

Katie Olson

As the holidays approach, e-commerce businesses everywhere are making their advertising lists and checking it twice. One thing often left off that list is social media advertising. Facebook is a great way to promote your holiday deals at a very…

Analytics
Google Analytics Goal Configuration & Measurement

Google Analytics Goal Configuration & Measurement

Jules Woodward

It is always surprising to me how many companies I come across that do not have goals configured in Google Analytics. Even if you’re measuring an ecommerce business in analytics, there is still so many useful goals to setup to…

SEO
SEO
5 Essential Tools for SEO Success

5 Essential Tools for SEO Success

Ashley Stuart

SEO is an industry jam packed with tools that analyze, assess, and explore different elements of a website’s on and off site optimization. While there are countless automation programs available that claim to be able to assess a site’s SEO…

Analytics
Google Tag Manager Cheat Sheet

Google Tag Manager Cheat Sheet

Nicholas Blexrud

We’re starting to do more and more Google Tag Manager (GTM) implementations, and I am huge fan of helpful cheat sheets, so the pairing of a cheat sheet and Google Tag Manager seem inevitable. I spend a lot of time…

PPC & Media
6 Steps to Prepare Your PPC Campaign for the Holidays

6 Steps to Prepare Your PPC Campaign for the Holidays

Craig Galyon

It’s officially August, which means the Holiday season is upon us. Well, not quite, but there’s no time like the present to start planning. With another season of projected double-digit growth for eCommerce sales, you don’t want to be scrambling…

PPC & Media
Google & Ecommerce: What To Expect for the Rest of 2013

Google & Ecommerce: What To Expect for the Rest of 2013

Katie Olson

In the first half of 2013, Google has acquired 16 new companies. Among those deals are some ecommerce giants, social apps, and small startups. Google’s primary source of revenue comes from advertising making it clear why recent Google investments, as…

Analytics
2013 Apparel Industry Holiday Season Ecommerce Expectations

2013 Apparel Industry Holiday Season Ecommerce Expectations

Adam Ware

In January we released our first Apparel Industry Holiday Ecommerce Report for the 2012 shopping season. We were able to generate a lot of interesting data and findings on shopper behavior, and we expect the same this year. So look…

Analytics

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