SEO
PPC & Media
The Ultimate Holiday PPC Checklist – Check It Twice!

The Ultimate Holiday PPC Checklist – Check It Twice!

Heather Benson

We all know the lyrics to Santa Claus Is Comin’ To Town. I can hear you humming “he’s making a list and checking it twice”. Well, that is the very theme of this post. We’re kicking November off with the…

PPC & Media
Boston’s World Champion Social Media Program

Boston’s World Champion Social Media Program

Katie Olson

Managing the marketing for a team who ended their 2012 season in last place of the American League can’t be easy. Not to mention, social media marketing for Boston sports teams involves more than just twitter handles and Pinterest boards, it…

Analytics
Analytics
Analytics
Review of Google Tag Manager Year One

Review of Google Tag Manager Year One

Adam Ware

It was just last October that Google created a buzz by releasing their own tag management solution. You can read our original post on the public launch of Google Tag Manager from October 1st of last year.  We were obviously…

PPC & Media
Do Branded PPC Ads Cannibalize Organic Search?

Do Branded PPC Ads Cannibalize Organic Search?

Craig Galyon

 “Should we be bidding on our branded terms?” – Every client ever It is the most common question I get asked as a PPC manager, and one that I have always had to rely on anecdotal evidence, and case studies…

PPC & Media
Understanding the AdWords Paid & Organic Report

Understanding the AdWords Paid & Organic Report

Heather Benson

At the end of August 2013, Google AdWords released a new Paid & Organic Report that flew under the radar, but can be extremely helpful for digital marketers. The new report allows marketers to view total traffic (organic and paid)…

PPC & Media
How to Use AdWords Estimated Total Conversions

How to Use AdWords Estimated Total Conversions

Katie Olson

Digital marketers are aware of the multi-device world we live in, but are they aware of their customer’s multi-device conversion behavior? Until now, we haven’t had access to the tools to report on “cross-device” interactions through paid search, which is what makes…

Analytics

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