Part 2: Analyzing Your Internal Campaign Performance Now that you have thoroughly read through my previous blog post Part 1 – How to tag internal campaigns with Google Analytics, its time to tackle the question of, “What to do with all this awesome new data?”. This post will provide some insight on how to use [...]
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It is well known that one of Google’s informal mottos is “don’t be evil”, so comparing them to the Axis powers during World War II might be a bit of an odd analogy. Other than the whole evil bit, however, it is a fairly apt comparison. Google has worked to dominate the online and digital [...]
Like some of you over the last couple of month I have found a new internet addiction…turntable.fm. Being a on and off again club DJ for the last 10 years, I was a bit skeptical about the site, spending hours dropping my favorite tracks to see if my musical taste could serenade the electronic [...]
Since at least 2003, I’ve been hearing the claims that SEO is dead. I’ll be the first to admit, I haven’t been in this game forever; I’ve only been coding, optimizing, and blogging since 2005. So, before I ever started working on the web in any sort of professional capacity, people were claiming that Search [...]
Part 1 – How to tag internal campaigns with Google Analytics Nearly all websites have some type of internal campaign or banner ad on their homepage or other key pages. Whether it is a homepage marquee or tout image boasting free shipping, 4th of July tent sale, free product demo, webcast signup, industry event, etc., all [...]
These days, it’s getting more difficult to manage our online identities, reputation, and interactions. Aside from the rising importance of crowd-sourced media, the field of reputation management for both business and personal users centers around Google. Client priorities and the resulting SEO strategies focus upon optimizing search results and page rankings. Reputation management and listening [...]
Continuing our monthly client series, SwellPath takes a look at the amazing work our clients are doing. In the spirit of graduation and pomp and circumstance, I thought we would take a glimpse of a client that knows a bit about students and bright futures. This month, we will be profiling, ProSchools, a forward thinking [...]
Landing page optimization testing is an ideal way to improve your paid search campaigns. Finding ways to rebuild your landing pages with stronger call to action links and better messaging can really improve your conversion rates but there may be other variables that can factor into your test results. Recently, SwellPath developed a series of [...]
Here at SwellPath we’re interested in data, not your simple hey check it out our visitors have increased by 100 this month data, we’re talking the crazy kind of how can we optimize the marketing campaign for the new Death Star kind of data. Now when Google released their new correlation tool on May 25th, [...]
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