PPC & Media
Understanding the AdWords Paid & Organic Report

Understanding the AdWords Paid & Organic Report

Heather Benson

At the end of August 2013, Google AdWords released a new Paid & Organic Report that flew under the radar, but can be extremely helpful for digital marketers. The new report allows marketers to view total traffic (organic and paid)…

PPC & Media
How to Use AdWords Estimated Total Conversions

How to Use AdWords Estimated Total Conversions

Katie Olson

Digital marketers are aware of the multi-device world we live in, but are they aware of their customer’s multi-device conversion behavior? Until now, we haven’t had access to the tools to report on “cross-device” interactions through paid search, which is what makes…

Analytics
News & Events
Analytics
Google Analytics Virtual Pageviews à la Google Tag Manager

Google Analytics Virtual Pageviews à la Google Tag Manager

Nicholas Blexrud

It seems that everybody has an itch to jump on the Google Tag Manager bandwagon lately, which means learning yet another way to implement Google Analytic. We’ve been doing lots of Google Tag Manager analytics implementations, and although they are…

News & Events
SEO
Author Rich Snippets Tutorial – 2013 Edition

Author Rich Snippets Tutorial – 2013 Edition

Note: This is a revamped, rewritten, and updated version of our original 2012 article & tutorial on Author Rich Snippets. All information is now current for 2013. Happy reading! Contents What are Author Rich Snippets? Why are Author Rich Snippets…

PPC & Media
Unwrapping the Perfect Holiday Facebook Advertising Campaign

Unwrapping the Perfect Holiday Facebook Advertising Campaign

Katie Olson

As the holidays approach, e-commerce businesses everywhere are making their advertising lists and checking it twice. One thing often left off that list is social media advertising. Facebook is a great way to promote your holiday deals at a very…

Analytics
Google Analytics Goal Configuration & Measurement

Google Analytics Goal Configuration & Measurement

Jules Woodward

It is always surprising to me how many companies I come across that do not have goals configured in Google Analytics. Even if you’re measuring an ecommerce business in analytics, there is still so many useful goals to setup to…

SEO

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