SEO

Entity Search is Getting Real!

Okay, everyone. Don’t freak out, but entity search is finally getting real! If you saw this new semantic search feature in Google’s SERPs yesterday and you found yourself sitting at your desk in shock, silently mouthing “wow” over and over…

PPC & Media
5 Image Ad Best Practices

5 Image Ad Best Practices

Katie Olson

“Images are worth a thousand words”, but are they the right words? Colors trigger different emotions in humans, and if used the wrong way, they might chance your desired outcome. However, if used the right way, you may hit the…

SEO
101 SEO Copywriting Guidelines

101 SEO Copywriting Guidelines

Heather Benson

Recently a few clients have asked about best practices for SEO copywriting and metadata development. While on page SEO factors are only part of the picture, it’s important to ensure you site follows best practices. Put your best SEO foot…

Analytics
Conversion Optimization with Optimizely

Conversion Optimization with Optimizely

Jules Woodward

Now that the holidays are over and the feasting has come to an end, it’s time to get back into the groove of things and start focusing on the New Year. This is the time of year where resolutions are…

PPC & Media
The 10 Minute PPC Audit

The 10 Minute PPC Audit

Craig Galyon

As a PPC Specialist, I’m often asked to audit PPC accounts for current and prospective clients. Sometimes this is a deep and thorough analysis of every component of the account, keyword inventory, ad copy, landing pages, etc. Other times, we’re…

Analytics
Universal Analytics: When You Should Be Using hitCallback

Universal Analytics: When You Should Be Using hitCallback

Nicholas Blexrud

How do you know that your tracking beacon i.e. your event, virtual pageview, social interaction, is making it into Universal Analytics? You can look at real-time reports, and/or use a tool like HTTPFox (Firefox) or Google Analytics Debugger (Chrome) to monitor…

PPC & Media
5 Areas to Focus your Marketing in 2014

5 Areas to Focus your Marketing in 2014

Katie Olson

The new year brings change, and the same goes in the world of digital marketing. The largest change I believe we will see in 2014 is the shift towards companies caring to learn more about their customers. Not just demographics,…

SEO
PPC & Media
Google Ad Grants Cheat Sheet

Google Ad Grants Cheat Sheet

Heather Benson

Most nonprofit digital marketers know about Google’s Ad Grant program (formally Google Grants) that offers 501(c)(3)’s with in-kind advertising dollars to use in Google Search. Some people don’t know about Google Grantpros or the restrictions Google has on the Grant…

Analytics
Another Round of Google Analytics Updates

Another Round of Google Analytics Updates

Jules Woodward

It’s been awhile since I’ve done a recap of all the new features and updates Google Analytics has made, so I figured it was time; especially since so much has changed and been released in the last few months. If…

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