Analytics
Data-Driven Marketing Starts With the Data Layer

Data-Driven Marketing Starts With the Data Layer

Trevor Fox

The term “digital marketing “ should describe the marketing methods as much as it describes the marketing medium.   Too often, marketers are satisfied with their “digital marketing” efforts when they send a tweet, “blast” an email or run a search…

PPC & Media
Google Reveals Truth About Quality Score

Google Reveals Truth About Quality Score

Ben Ierien

Google recently released a new whitepaper claiming to shed new light on how AdWords calculates the Quality Score of your campaigns. The biggest draw to the whitepaper, titled Settling the (Quality) Score, was that is was to share “Six Things that…

Analytics
Enhanced Ecommerce: Measure Promotions and Search Results

Enhanced Ecommerce: Measure Promotions and Search Results

Nicholas Blexrud

At the Google Analytics 2014 Summit, the Google Analytics team announced Enhanced Ecommerce (whoop, whoop!). The addition of Enhanced Ecommerce will allow marketers to get better insights into what actions visitors are taking when they are shopping on a website….

PPC & Media
5 Ways to Promote Your Mobile App

5 Ways to Promote Your Mobile App

Katie Olson

According to Wikipedia, as of June 2nd, 2014 the Apple App store had 1,200,000+ mobile apps available, and 75,000,000,000+ downloads to date. With these numbers growing by the hour, the probability of your app getting downloaded is slim, assuming that…

News & Events
SwellPath Minneapolis is Open for Business

SwellPath Minneapolis is Open for Business

Adam Ware

I’m really excited to announce that we’ve expanded and officially opened our second office in the Midwest. Specifically, we now have an office in the Twin Cities, in downtown Minneapolis on 1st Ave (SwellPath Minneapolis in Google Maps). I’m typing…

Analytics
Understanding PDP Visitors with Advanced GA Tagging

Understanding PDP Visitors with Advanced GA Tagging

My Love Affair with Branded & Non-Branded Segmentation One of my go-to ways to segment out organic traffic was to classify visitors as either branded or non-branded based on inbound keywords. This was in the glory days before (Not Provided), when…

PPC & Media
PPC Reporting Wake Up Call – Client FAQ’s Answered

PPC Reporting Wake Up Call – Client FAQ’s Answered

Heather Benson

For most SEM agencies the first 1-2 weeks of every month is Reporting Week. It’s a time to stop and reflect on performance last month and outline your plan of attack for the coming month. Reporting is a necessary evil. For agencies,…

Analytics
Why Is My Conversion Rate Down?

Why Is My Conversion Rate Down?

Jules Woodward

If I had a dime for every time a client asked me this question, I’d be laying on a beach somewhere, drinking a margarita. But, since that is not the case, I figured it would be beneficial to go through…

PPC & Media
Using Auction Insights Reports to Find Key Competitive Metrics

Using Auction Insights Reports to Find Key Competitive Metrics

Ben Ierien

Are you happy with your KPI because it has increased Year-over-Year? Well, that’s great news; however, unless you’re evaluating your competition and you’ve defined your company’s key competitive metrics, you may be limiting your potential to earn untapped revenue. With AdWord’s…

Analytics
Why You Can No Longer Ignore Paid or Earned Media

Why You Can No Longer Ignore Paid or Earned Media

Adam Ware

I’m going to piggyback a bit on Mike’s previous post on the current and future state of SEO. Many of the same folks that are failing to recognize or adjust to this shifting organic search landscape, are the ones who…

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