Analytics
Agile Strategy for Data Collection and Analytics

Agile Strategy for Data Collection and Analytics

Trevor Fox

If you are like most people doing business online, it seems like there is always a long list of digital to-dos that are somewhere between “that will happen in Q4” and “that should have happened by Q4 last year.” Aside…

PPC & Media
Marin Software: Tips, Tricks & Things to Know

Marin Software: Tips, Tricks & Things to Know

Ben Ierien

Bid management platforms are a great way to increase the efficiency of PPC accounts. Marin offers a number of automated features (such as bid adjustments and reports) that will reduce the time PPC managers spend analyzing information. In turn, allowing…

Analytics
Google Tag Manager Events Using HTML5 Data Attributes

Google Tag Manager Events Using HTML5 Data Attributes

Nicholas Blexrud

After reading Trevor’s excellent blog post, titled Data Driven Marketing Starts With The Data Layer, it made me question the process we use to implement Google Tag Manager, specifically Google Tag Manager auto event tracking using classes. Today, I want to talk…

News & Events
A Look Inside SwellPath Culture

A Look Inside SwellPath Culture

Building a successful agency culture is no small task and ours is very much a work in progress. Nonetheless, the culture we have at SwellPath is one that I can honestly say I’m proud of. We’ve recently expanded to two offices and are…

PPC & Media
Twitter Advertising for Direct Response Marketers

Twitter Advertising for Direct Response Marketers

Craig Galyon

As a direct response marketer, I’m constantly looking for the next thing to test for my clients, expanding beyond the traditional PPC campaign in Google or Bing. The challenge, though, is that as sexy as it sounds, clients will always…

PPC & Media
Top 10 Questions When Choosing a Digital Marketing Agency

Top 10 Questions When Choosing a Digital Marketing Agency

Heather Benson

If you are in the process of looking for a new Digital Marketing Agency, you have probably already started to gather a list of questions you need answered. In the sales process we get a wide variety of questions, some…

PPC & Media
Welcome to the Internet, Bing Ads

Welcome to the Internet, Bing Ads

Katie Olson

Bing Ads Enters the 21st Century In the past couple of months Bing Ads released some major updates. These are updates which AdWords released a while ago, but it’s still a big deal. FY15 is going to be big for the Search Network,…

Analytics
Data-Driven Marketing Starts With the Data Layer

Data-Driven Marketing Starts With the Data Layer

Trevor Fox

The term “digital marketing “ should describe the marketing methods as much as it describes the marketing medium.   Too often, marketers are satisfied with their “digital marketing” efforts when they send a tweet, “blast” an email or run a search…

PPC & Media
Google Reveals Truth About Quality Score

Google Reveals Truth About Quality Score

Ben Ierien

Google recently released a new whitepaper claiming to shed new light on how AdWords calculates the Quality Score of your campaigns. The biggest draw to the whitepaper, titled Settling the (Quality) Score, was that is was to share “Six Things that…

Analytics
Enhanced Ecommerce: Measure Promotions and Search Results

Enhanced Ecommerce: Measure Promotions and Search Results

Nicholas Blexrud

At the Google Analytics 2014 Summit, the Google Analytics team announced Enhanced Ecommerce (whoop, whoop!). The addition of Enhanced Ecommerce will allow marketers to get better insights into what actions visitors are taking when they are shopping on a website….

Get Our Newsletter

To keep up with the latest news from SwellPath on digital advertising, analytics, and SEO, sign up for our newsletter.

Archive