SEO
New Title Tag and Meta Description Character Lengths

New Title Tag and Meta Description Character Lengths

Heather Benson

For SEOs, its rare to see best practices remain the same year over year. Desktop title tag and meta description best practices have somewhat remained steady over the past five years. Not anymore! We’re seeing that Google is starting to…

PPC & Media
The Best AdWords Ad Extensions for Your Business

The Best AdWords Ad Extensions for Your Business

Katie Olson

Back in January, the AdWords blog announced that ad extensions play a part in ad rank – as if we didn’t already know that. They also posted this wonderful image that tells you where an ad extension shows up in…

Analytics
Google Analytics: Updates, Changes and Betas

Google Analytics: Updates, Changes and Betas

Jules Woodward

It’s that time again! Holy smokes have there been a bunch of Google Analytics updates since my last post. As I look back at all the changes I’ve been keeping track of, as well as review the Google Analytics blog,…

Analytics
Add Optimizely with Universal Analytics via Tag Manager

Add Optimizely with Universal Analytics via Tag Manager

Nicholas Blexrud

I love when third-party apps integrate with Google Analytics. Optimizely seems to be on top of their game when it comes to integrations, so today I want to talk about how we can integrate Optimizely with Google Analytics (Universal Analytics)…

PPC & Media
Everything You Need to Know About Display Ad Viewability

Everything You Need to Know About Display Ad Viewability

Craig Galyon

For the past two years, the display advertising industry has been buzzing about viewable impressions, and the possibility of buying ads based on viewability. For all the talk about how the industry needs such a development, little has actually changed…

SEO
How to Write Category Page Content for SEO

How to Write Category Page Content for SEO

Heather Benson

A few months back I wrote a post on 101 Copywriting Guidelines for SEO. The most difficult aspect of the on-page SEO recommendations for most clients is writing body copy. 300 words of copy can be tough when you are battling…

PPC & Media
Top 10 Google AdWords Updates of 2014

Top 10 Google AdWords Updates of 2014

Katie Olson

Everyday there is something new with AdWords, or at least it feels that way. On January 15th, a Google AdWords blog post recapped the changes that occurred in 2013, and gave a glimpse into what advertisers can expect to see…

Analytics
SMX West 2014 Review: A Digital Analyst’s Perspective

SMX West 2014 Review: A Digital Analyst’s Perspective

Jules Woodward

Back in February, the SwellPath team attended a SEMpdx event to cheer on our teammate, Mike Arnesen who was co-presenting with Will Hattman on Advanced Markup for Semantic SEO and Social Media. Typically there is a drawing of some sort…

Analytics
Tools for Troubleshooting: Universal Analytics Implementation

Tools for Troubleshooting: Universal Analytics Implementation

Nicholas Blexrud

When your event tracking isn’t working, or when your custom dimension is pulling in the wrong value, you have to troubleshoot. When we compile our implementation plans and present them to our clients, I typically will recommend that they download…

Analytics
Sharing Brand and Ecommerce Analytics Learnings

Sharing Brand and Ecommerce Analytics Learnings

Adam Ware

SwellPath works with a lot of brands selling direct to consumers. Their products may be in large multi-channel retailers, on Amazon, and in specialty retailers’ stores – but the brand also offers the product directly to consumers through their site….

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