PPC & Media
The 10 Minute PPC Audit

The 10 Minute PPC Audit

Craig Galyon

As a PPC Specialist, I’m often asked to audit PPC accounts for current and prospective clients. Sometimes this is a deep and thorough analysis of every component of the account, keyword inventory, ad copy, landing pages, etc. Other times, we’re…

Analytics
Universal Analytics: When You Should Be Using hitCallback

Universal Analytics: When You Should Be Using hitCallback

Nicholas Blexrud

How do you know that your tracking beacon i.e. your event, virtual pageview, social interaction, is making it into Universal Analytics? You can look at real-time reports, and/or use a tool like HTTPFox (Firefox) or Google Analytics Debugger (Chrome) to monitor…

PPC & Media
5 Areas to Focus your Marketing in 2014

5 Areas to Focus your Marketing in 2014

Katie Olson

The new year brings change, and the same goes in the world of digital marketing. The largest change I believe we will see in 2014 is the shift towards companies caring to learn more about their customers. Not just demographics,…

SEO
PPC & Media
Google Ad Grants Cheat Sheet

Google Ad Grants Cheat Sheet

Heather Schwartz

Most nonprofit digital marketers know about Google’s Ad Grant program (formally Google Grants) that offers 501(c)(3)’s with in-kind advertising dollars to use in Google Search. Some people don’t know about Google Grantpros or the restrictions Google has on the Grant…

Analytics
Another Round of Google Analytics Updates

Another Round of Google Analytics Updates

Jules Woodward

It’s been awhile since I’ve done a recap of all the new features and updates Google Analytics has made, so I figured it was time; especially since so much has changed and been released in the last few months. If…

News & Events
Analytics
Migrating and Upgrading to Universal Analytics

Migrating and Upgrading to Universal Analytics

Nicholas Blexrud

After a long-awaited year of anticipation for the release of Universal Analytics, a Universal Analytics Upgrade option is making it’s way across Classic Google Analytics (ga.js) properties. So today I want to talk about why Universal Analytics is the future…

PPC & Media
Facebook Advertising for Moustaches

Facebook Advertising for Moustaches

Craig Galyon

November: ’tis the season of the mustache (at least in the SwellPath office)! Any organization worth their weight in mustaches will have a Movember challenge for employees to grow the best stache, and raise the most funds towards cancer research….

SEO

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