PPC & Media
PPC Reporting Wake Up Call – Client FAQ’s Answered

PPC Reporting Wake Up Call – Client FAQ’s Answered

Heather Benson

For most SEM agencies the first 1-2 weeks of every month is Reporting Week. It’s a time to stop and reflect on performance last month and outline your plan of attack for the coming month. Reporting is a necessary evil. For agencies,…

Analytics
Why Is My Conversion Rate Down?

Why Is My Conversion Rate Down?

Jules Woodward

If I had a dime for every time a client asked me this question, I’d be laying on a beach somewhere, drinking a margarita. But, since that is not the case, I figured it would be beneficial to go through…

PPC & Media
Using Auction Insights Reports to Find Key Competitive Metrics

Using Auction Insights Reports to Find Key Competitive Metrics

Ben Ierien

Are you happy with your KPI because it has increased Year-over-Year? Well, that’s great news; however, unless you’re evaluating your competition and you’ve defined your company’s key competitive metrics, you may be limiting your potential to earn untapped revenue. With AdWord’s…

Analytics
Why You Can No Longer Ignore Paid or Earned Media

Why You Can No Longer Ignore Paid or Earned Media

Adam Ware

I’m going to piggyback a bit on Mike’s previous post on the current and future state of SEO. Many of the same folks that are failing to recognize or adjust to this shifting organic search landscape, are the ones who…

SEO
SEO
New Title Tag and Meta Description Character Lengths

New Title Tag and Meta Description Character Lengths

Heather Benson

For SEOs, its rare to see best practices remain the same year over year. Desktop title tag and meta description best practices have somewhat remained steady over the past five years. Not anymore! We’re seeing that Google is starting to…

PPC & Media
The Best AdWords Ad Extensions for Your Business

The Best AdWords Ad Extensions for Your Business

Katie Olson

Back in January, the AdWords blog announced that ad extensions play a part in ad rank – as if we didn’t already know that. They also posted this wonderful image that tells you where an ad extension shows up in…

Analytics
Google Analytics: Updates, Changes and Betas

Google Analytics: Updates, Changes and Betas

Jules Woodward

It’s that time again! Holy smokes have there been a bunch of Google Analytics updates since my last post. As I look back at all the changes I’ve been keeping track of, as well as review the Google Analytics blog,…

Analytics
Add Optimizely with Universal Analytics via Tag Manager

Add Optimizely with Universal Analytics via Tag Manager

Nicholas Blexrud

I love when third-party apps integrate with Google Analytics. Optimizely seems to be on top of their game when it comes to integrations, so today I want to talk about how we can integrate Optimizely with Google Analytics (Universal Analytics)…

PPC & Media
Everything You Need to Know About Display Ad Viewability

Everything You Need to Know About Display Ad Viewability

Craig Galyon

For the past two years, the display advertising industry has been buzzing about viewable impressions, and the possibility of buying ads based on viewability. For all the talk about how the industry needs such a development, little has actually changed…

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