SEO
Markup ALL THE THINGS: MozCon 2013

Markup ALL THE THINGS: MozCon 2013

With Moz’s (formerly SEOmoz) acquisition of Portland’s very own AudienceWise and structured data mega-evangelist Matt Brown, it seems inevitable that we’ll see some form of incredible semantic markup capabilities from the Mozzers in the near future. One day, we’ll see…

News & Events
SEO
Analytics
Inbound Marketing: The Premise

Inbound Marketing: The Premise

Will Hattman

Part one of a two-part series What Is Inbound Marketing, Anyway? And How is it Different from, You Know, Marketing? Traditional marketing is the science of consumer communication, which basically consists of a research process of finding a market for…

Analytics
Google Analytics – Universal Analytics Cheat Sheet

Google Analytics – Universal Analytics Cheat Sheet

Nicholas Blexrud

If you couldn’t tell by now, I’m a big fan of simplifying and automating processes. As we’ve been starting to implement Universal Analytics alongside our clients’ current ga.js implementations, I’ve been spending a lot of time looking at Google’s analytics.js…

News & Events
News & Events
SEO
New SEO Case Study: Turning Customer Insights into Keyword Strategy

New SEO Case Study: Turning Customer Insights into Keyword Strategy

Emily Priebe

The Challenge When Norm Thompson came to us looking for help optimizing the site content for three of their brand’s websites, NormThompson.com, Solutions.com, and Sahalie.com, we turned to a customer-centric, research-backed approach to developing and implementing a keyword strategy. Right…

Social Media

In Defense of Emoticons

Will Hattman

A Timeline of My Personal Relationship with Emoticons 1994 or so: I see this image for the first time—probably in an AOL chat room—and understand it pretty much immediately. I find it clever and economical, and as someone who always…

Analytics

Get Our Newsletter

To keep up with the latest news from SwellPath on digital advertising, analytics, and SEO, sign up for our newsletter.

Archive