Google has now added some long overdue Conversion Reporting functionality to the AdWords platform. These features have been in beta for several months, but have finally been unleashed to the masses. The new Conversion Reporting provides excellent new data and insight that we are using to help improve our client’s AdWords initiatives and you can [...]
When Facebook announced Open Graph and everything that came along with it I wrote about how I thought Open Graph integration would become part of almost everyone’s websites. I wasn’t explicit about the primary way in which I suspected this would happen, but these were the main questions I had at the time: 1. Would [...]
The Analysis Exchange was launched by Eric Peterson and Web Analytics Demystified as an opportunity to help grow the web analytics profession and offer career development opportunities to new web analytics professionals. The concept of the Analysis Exchange is to pair a web analytics student with a professional web analytics mentor and to work on [...]
Semantics in search is evolving quicker than ever with the inevitable convergence of search and social. Search engines have been using latent semantic structure for a while to classify pages and uncover the meaning of a user’s query. However, semantics is no more transparent than it is in social content and the relatively recent indexing [...]
Facebook made another potentially controversial announcement last week by limiting landing tab options for Facebook Pages to what they describe as “Authenticated Pages”. The requirements for being an “Authenticated Page” are either exceeding 10,000 Fans or getting the page approved by your Facebook Ads Account Manager. Of course to have an Ads Account Manager you [...]
Just a quick post to let everyone know that we are sponsoring Web Analytics Wednesday next week with Webtrends. Bill Kent from Response Capture will be presenting on their landing page optimization techniques and findings. This should be a very interesting presentation for anyone with an interest in analytics, but also in general landing page [...]
Yesterday the New York Times published a pretty interesting visual of Facebook’s privacy settings. They’ve broken out every single setting in a neat little tree designed to show you just how expansive (read: confusing) Facebook’s privacy settings are. Actually, it looks like pretty solid information architecture to me. Anyways, in the related article Nick Bilton [...]
Facebook announced some major changes last week; in a nutshell, the changes facilitate and enhance how marketers and brands can exchange their own site visitors’ data with Facebook. There are a number of great resources out there, I’ve compiled several in the SwellPath Diigo account. So, what exactly has changed, and what does it mean [...]
It’s been 3 weeks since the iPad was released and initial the media frenzy has died down a bit, along with the digital marketing industry’s fascination with the device has subsided a bit. However, for those of us responsible for tracking the activity of visitors on “traditional” web sites, the captivation just is only beginning. [...]
Web analytics education has an active been subject of my life in several ways in the last couple weeks, so I thought I’d throw together a post covering my thoughts on the subject, what I’ve been up to, and what others have been up. First up, I’m officially ramped up to be Webtrends go-to trainer [...]
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