PPC & Media
Give Your Remarketing Campaign the Love It Deserves

Give Your Remarketing Campaign the Love It Deserves

Craig Galyon

Remarketing (also commonly referred to as Retargeting) has been a hot commodity in digital advertising ever since it exploded in popularity two years ago. Its ability to re-engage audiences is incredibly valuable in the current landscape of online browsing behavior….

PPC & Media
Using Facebook Advertising to Increase LTV and Decrease Churn

Using Facebook Advertising to Increase LTV and Decrease Churn

Adam Ware

Facebook released their Custom Audiences advertising feature in September of last year. The concept is pretty simple: use phone numbers, Facebook UIDs, or email addresses to target audiences through ads and sponsored stories on Facebook. This post highlights some interesting…

PPC & Media
How to Write Great PPC Ad Copy

How to Write Great PPC Ad Copy

Ashley Stuart

Despite what you might read, there is no formula or template for writing great PPC ad copy. It’s a continual process of monitoring what copy variations are effective at driving clicks and conversions and what variations are not- and optimizing…

SEO
From Authorship to Authority at SMX West

From Authorship to Authority at SMX West

Our Senior SEO, Mike Arnesen, is speaking today (on two panels) at SMX West 2013 in San Jose, California. If you’re there, make sure to check out Blow Me Away Blogging at 1:30pm and From Authorship to Authority at 3:30pm….

News & Events
News & Events
Highlights from SearchFest 2013

Highlights from SearchFest 2013

Will Hattman

The day began just as the agenda promised: with bacon. SEO-minded content management system company Pixelsilk provided the salty, smoky centerpiece of our tasty breakfast, which found me sharing a table and a pitcher of ice water with my SwellPath…

News & Events
SearchFest 2013 Food Guide

SearchFest 2013 Food Guide

SearchFest is this Friday and it’s guaranteed to be an amazing time for everyone who attends (just check out the speaker line up and you’ll see what I mean). On top of that, there are fantastic networking opportunities all day…

Social Media
How to Conduct a Social Media Competitive Analysis

How to Conduct a Social Media Competitive Analysis

Ashley Stuart

As marketers, we are now living in a world where social media is fully integrated in our brand strategy and communication plan. We’re all using social and have a presence on the various social sites; it’s now time to start…

SEO
AuthorRank for Brands

AuthorRank for Brands

AuthorRank is one of the hottest topics in SEO for 2013. The potential is huge and the advent of AuthorRank as a major factor in Google search ranking seems imminent. There’s one big unanswered question here, though. What about AuthorRank…

SEO
How to Amplify Earned Media

How to Amplify Earned Media

Will Hattman

So! Your site was just on the receiving end of a little nod from a much bigger site. You(/your company/your non-profit/your blog/your political organization/your band/your art collective) were the right combination of lucky and good, and some reputable online so-and-so…

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