Google Analytics has been the premiere free analytics solution for a few years now, but the landscape is changing. The purchase of IndexTools by Yahoo!, and the release of adCenter Analytics by Microsoft, have now threatened Google’s reign over this space. IndexTools in particular, has potential to be a very advanced analytics solution, for very [...]
SwellPath Blog
Success with RSS: Tapping into an Emerging Market
As Google begins to cash in on its $100 million dollar investment in FeedBurner, marketers need to ask themselves if pursuing ads within RSS is worthwhile. As an online marketing specialist, I am prone to embrace emerging revenue streams for my clients – just like anyone, I want to try out the shiny new toy. [...]
Google RSS Results
Google has been resisting delivering it’s search results via RSS for quite some time. They now confirm that they will begin offering RSS feeds of their results as an extension of Google Alerts. This is a big deal if you’re a heavy user of RSS and constantly monitoring the search results either for your online [...]
5 Easy Blog Post Promotion Techniques
Let me guess. You’ve started a blog, started writing content but have yet to see the traffic you hoped. Sound familiar? Let’s walk through some easy techniques to ensure you’re promoting you blog posts properly. 1. Optimized Posts This should be standard practice for every blogger. It’s no secret that search engines rank blogs very [...]
Choosing a Twitter Strategy
While being far from mainstream adoption, Twitter is still a viable social media strategy for engaging customers. This becomes increasingly true if your business is tech focused. However, any good social media strategy requires careful examination of a particular site and it’s users and the same is true for an effective Twitter strategy. Here are [...]
Welcome to SwellPath…
and our fancy new site. We look forward to imparting our knowledge upon you so check back often. Or better yet subscribe to our RSS feed.
StayConnected
RecentPosts
- 05.16.12
- Portland Google Analytics User Group First Meetup
- 05.01.12
- Customizing Google Analytics Starts with Objectives, not Metrics
- 04.23.12
- Author Rich Snippets and Why You Need Them
- 04.10.12
- Web Analytics Wednesday at eROI - 2012 Version
- 04.10.12
- Do you Foos? 1st Annual PDX Foosball Open
TwitterUpdates
BlogArchive
May 2012
April 2012
January 2012
November 2011
October 2011
September 2011
August 2011
July 2011
June 2011
May 2011
April 2011
March 2011
February 2011
October 2010
September 2010
August 2010
July 2010
June 2010
May 2010
April 2010
February 2010
January 2010
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
January 2009
December 2008
November 2008
October 2008
