Analytics
Social Media
Social Media
7 Sizzling Summer Social Media Updates You Should Know About

7 Sizzling Summer Social Media Updates You Should Know About

Ashley Stuart

As we all very well know, the digital landscape is always changing. Social media is certainly no exception, in fact, it seems social media may be the discipline of digital marketing that changes the most frequently. The sun is out, the grill…

Analytics
Analytics
Standardization of Digital Analytics Data Collection

Standardization of Digital Analytics Data Collection

Adam Ware

Consistency is something that has been rare in the analytics industry. Example: I can’t count the number of times I’ve tried to explain differences in visit counts between Vendor X and Vendor Y to a client. But consistency may be…

PPC & Media
Understanding & Using Google AdWords Ad Extensions

Understanding & Using Google AdWords Ad Extensions

Katie Olson

An ad without an Ad Extension is like Kyle Korver without a jump shot; not impressive or eye catching. Yes, ad extensions have been around for at least 4 years now, and sure, they are the easiest way to maximize…

SEO
Learn More About Our SEO Team Manager Mike Arnesen

Learn More About Our SEO Team Manager Mike Arnesen

Adam Ware

In conjunction with his talk at MozCon today, I thought it’d be a great time publish this short video that we put together about Mike and his role at SwellPath. Mike is our SEO Team Manager, meaning he is the…

PPC & Media
7 Strategies For Remarketing Lists for Search Ads (RLSA)

7 Strategies For Remarketing Lists for Search Ads (RLSA)

Craig Galyon

Google AdWords has recently released out of beta their newest product feature, Remarketing Lists for Search Ads (RLSA). RLSA allows advertisers to combine their current Remarketing lists with search ads to bring intent, context, and audience together.   What exactly…

Analytics
Analytics
How to Use Optimization Testing to Increase Conversion

How to Use Optimization Testing to Increase Conversion

Jules Woodward

Since I started at SwellPath, I’ve been busy with a lot of analytics related tactics such as reporting, strategy, training, and ongoing consulting; but the one thing that is getting me really excited, is doing more optimization testing for our…

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