News & Events
How We Make the SwellPath Offices Green

How We Make the SwellPath Offices Green

Emily Priebe

We’re taking a break from talking about analytics, PPC, and SEO topics on the blog today, and sharing another subject we’re passionate about: how we incorporate green practices in our office. In honor of Earth Day we’ve compiled a list…

News & Events
New Tag Management Case Study Available

New Tag Management Case Study Available

Emily Priebe

When Google launched Tag Manager back in October, we were excited to be able to offer our clients a free tag management solution that is incredibly easy to implement and maintain. Google Tag Manager offers a number of built-in benefits….

PPC & Media
News & Events
Introducing the First Ever SwellPath Presents

Introducing the First Ever SwellPath Presents

Emily Priebe

  The SwellPath team is incredibly excited to announce the first ever SwellPath Presents talk. With the SwellPath Presents series, we’ll be sharing insights, resources, and industry knowledge on topics ranging from analytics, SEO, PPC, and more. Find the details…

Analytics
Resources for Learning About Universal Analytics

Resources for Learning About Universal Analytics

Adam Ware

  I’m giving a talk tonight to the Portland Google Analytics Users Group, and I’ll be covering Google Analyitcs’ new Universal Analytics. Universal Analytics is a new user-centric approach to analytics, that is funamentally and technically far more advanced than…

Analytics
Pinterest Analytics Tool is Here

Pinterest Analytics Tool is Here

Ashley Stuart

  The biggest news of late in social has been the updated Pinterest look, as well as the addition of analytics (WOOHOO!). If you perform any social measurement this is big and exciting news. Why is this so exiting? Before…

News & Events
Prepare Your Brand for Online Success

Prepare Your Brand for Online Success

Katie Olson

“We’re not a breakfast cereal and we’re not a detergent,” she said. “But, we still need to communicate what we do, why we do it, and how we do it. Branding actually matters a great deal.” – UConn President Susan…

Analytics
SwellPath Upcoming April Speaking Engagements

SwellPath Upcoming April Speaking Engagements

Emily Priebe

We’re out and about again, hitting the town (and the web) to share some of our SwellPath knowledge. SwellPath and Google Analytics First up, SwellPath’s CEO Adam Ware will be speaking at the latest Portland Google Analytics User Group meetup…

SEO
Semantic Markup Is Virtuous

Semantic Markup Is Virtuous

Will Hattman

Some of the most fevered chatter in SEO circles these days concerns semantic markup, specifically the newish toolkit called “schemas” that leverages a structured data vocabulary in order to deliver unprecedentedly rich and informative search results on results pages. This…

Analytics
Tutorial: Google Analytics Core Reporting API using Magic Script

Tutorial: Google Analytics Core Reporting API using Magic Script

Nicholas Blexrud

Recently, I’ve had the opportunity to use the Google Analytics Core Reporting API, Nick Mihailovsk’s Google Analytics Report Automation (Magic) script, and Google Spreadsheets to automate a few of our clients’ monthly reports. Wow. What a time saver. Sure, the…

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