March is a big month for conferences in digital, with South by Southwest Interactive taking up the lion’s share of the spotlight. For web analytics, it’s the conference month. All the major vendors have their user conferences, and eMetrics takes place in San Francisco. So, I thought it’d be good to provide a quick wrap-up [...]
Fonts are an important consideration for any good site design and often convey the overall tone. Similarly, text has always been at the foundation of SEO. Web fonts and typographer are yet another place where good design practices converge with optimization. Historically, there have been few options besides the dreaded image replacement technique. However, within [...]
I thought I’d earn some karma and put some instructions up for people who are interested in integrating Google Analytics data into their Zoho CRM Web-to-Lead forms. We were doing this with Salesforce, and since switching (back) to Zoho, we’ve updated the code to work with their system. Here are the steps and a link [...]
Last week I came across a Quora question about whether Facebook advertising is a bargain right now. I thought this presented an interesting jumping off point for a blog post. We feel that Facebook advertising is a bargain for marketers right now, for several reasons. Ultimately this is because the space isn’t very competitive right [...]
This past April, Chris pulled together some initial data on iPad visits by early adopters. He was looking at traffic numbers from the first two weeks after the iPad came out. Now that it’s October and we’ve jumped forward a few months, I went back and looked at the data for our clients to see [...]
Did you know WordCamp Portland was last weekend? Hopefully you did and you were able to make it over to Webtrends and see all the great stuff that went down this year: plenty of great talks, even more great people, and the (now) annual Portland WordPress town hall with Matt Mullenweg, the founder of WordPress, [...]
Wesley Picotte has joined SwellPath Interactive as Director of Client Services. He brings extensive experience in all realms of Web development and marketing and we’re excited for what he brings to the team. Wesley will drive SwellPath’s growth strategy, oversee our service offering and staff, and provide strategic leadership for accounts. John: First off, welcome. [...]
The Analysis Exchange, an project launched by Eric Peterson in late 2009, signed up it’s 1000th member recently. That’s impressive growth for a project that provides resources to multiple groups in a relatively “automated” way. In a self-described nutshell, the Exchange “is an effort designed to provide hands-on training opportunities for aspiring web analytics professionals [...]
This morning Webtrends announced their revised partner program and SwellPath is excited to be included. Our established expertise in implementing, customizing and consulting on Webtrends products puts on the same page as larger agencies like Razorfish and Ogilvy. We look forward to working with WebTrends as they continue to push innovation in marketing measurement and [...]
If you have the slightest interest in WordPress, content management systems, blogging, or the Portland tech community you should definitely make it to WordCamp Portland on September 18th and 19th. The event is an absolute steal at $40! You’ll get a chance to see and hear presentations on a fantastic variety of subjects, in a [...]
Find SwellPath on the socialsphere and keep up with the latest news in our world.
Copyright © 2012 SwellPath, Inc.| Privacy Policy
