Analytics
Resources for Learning About Universal Analytics

Resources for Learning About Universal Analytics

Adam Ware

  I’m giving a talk tonight to the Portland Google Analytics Users Group, and I’ll be covering Google Analyitcs’ new Universal Analytics. Universal Analytics is a new user-centric approach to analytics, that is funamentally and technically far more advanced than…

Analytics
Pinterest Analytics Tool is Here

Pinterest Analytics Tool is Here

Ashley Stuart

  The biggest news of late in social has been the updated Pinterest look, as well as the addition of analytics (WOOHOO!). If you perform any social measurement this is big and exciting news. Why is this so exiting? Before…

News & Events
Prepare Your Brand for Online Success

Prepare Your Brand for Online Success

Katie Olson

“We’re not a breakfast cereal and we’re not a detergent,” she said. “But, we still need to communicate what we do, why we do it, and how we do it. Branding actually matters a great deal.” – UConn President Susan…

Analytics
SwellPath Upcoming April Speaking Engagements

SwellPath Upcoming April Speaking Engagements

Emily Priebe

We’re out and about again, hitting the town (and the web) to share some of our SwellPath knowledge. SwellPath and Google Analytics First up, SwellPath’s CEO Adam Ware will be speaking at the latest Portland Google Analytics User Group meetup…

SEO
Semantic Markup Is Virtuous

Semantic Markup Is Virtuous

Will Hattman

Some of the most fevered chatter in SEO circles these days concerns semantic markup, specifically the newish toolkit called “schemas” that leverages a structured data vocabulary in order to deliver unprecedentedly rich and informative search results on results pages. This…

Analytics
Tutorial: Google Analytics Core Reporting API using Magic Script

Tutorial: Google Analytics Core Reporting API using Magic Script

Nicholas Blexrud

Recently, I’ve had the opportunity to use the Google Analytics Core Reporting API, Nick Mihailovsk’s Google Analytics Report Automation (Magic) script, and Google Spreadsheets to automate a few of our clients’ monthly reports. Wow. What a time saver. Sure, the…

PPC & Media
Give Your Remarketing Campaign the Love It Deserves

Give Your Remarketing Campaign the Love It Deserves

Craig Galyon

Remarketing (also commonly referred to as Retargeting) has been a hot commodity in digital advertising ever since it exploded in popularity two years ago. Its ability to re-engage audiences is incredibly valuable in the current landscape of online browsing behavior….

PPC & Media
Using Facebook Advertising to Increase LTV and Decrease Churn

Using Facebook Advertising to Increase LTV and Decrease Churn

Adam Ware

Facebook released their Custom Audiences advertising feature in September of last year. The concept is pretty simple: use phone numbers, Facebook UIDs, or email addresses to target audiences through ads and sponsored stories on Facebook. This post highlights some interesting…

PPC & Media
How to Write Great PPC Ad Copy

How to Write Great PPC Ad Copy

Ashley Stuart

Despite what you might read, there is no formula or template for writing great PPC ad copy. It’s a continual process of monitoring what copy variations are effective at driving clicks and conversions and what variations are not- and optimizing…

SEO
From Authorship to Authority at SMX West

From Authorship to Authority at SMX West

Our Senior SEO, Mike Arnesen, is speaking today (on two panels) at SMX West 2013 in San Jose, California. If you’re there, make sure to check out Blow Me Away Blogging at 1:30pm and From Authorship to Authority at 3:30pm….

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