SEO
Don’t Make Me Click the Back Button

Don’t Make Me Click the Back Button

Laura McDougall

We all have website pet peeves. Mine is when websites force me to click my browser’s back button. It is really a lapse in Usability 101 when sites don’t provide ways to easily navigate from one page to another, but it is…

News & Events
Analytics
Finding and Excluding Bot Traffic in Google Analytics

Finding and Excluding Bot Traffic in Google Analytics

Jules Woodward

Bot traffic has always been a nuisance when it comes to analyzing true web traffic, as they can pop in and out whenever they want throwing MoM and YoY comparisons off. As a web analyst, this is something that is…

SEO
PPC & Media
Improve Phone Call Conversions

Improve Phone Call Conversions

Ben Ierien

So you want the phones to ring more? Google, Bing and every PPC blog out there suggests improving your mobile strategy, but you’d be happy to see an increase in phone calls, let alone mobile conversions. Well, let’s address both…

Analytics
Chrome Extensions for a Digital Marketer

Chrome Extensions for a Digital Marketer

Morganne Hatfield

Did you know that 62% of people use Chrome as their internet browser of choice? Before I worked at SwellPath, I had been an avid Safari-user for years, completely unaware of the ninja-like capabilities that Chrome possesses. Well, that quickly…

SEO
Don’t Cut Out the Middleman: Keep Your Category Pages

Don’t Cut Out the Middleman: Keep Your Category Pages

Laura McDougall

With contemporary website design becoming synonymous with minimalist websites, SEO opportunities are getting left out of the site architecture and in the cold. To keep this from happening, I would like to make the case for keeping/adding category level pages. Benefit…

PPC & Media
Top 5 Interview Questions for PPC Managers

Top 5 Interview Questions for PPC Managers

Craig Galyon

Finding the right person to manage your PPC Campaigns can be tough business. A truly gifted PPC Manager is a unique blend of skills. They must be technically savvy, but also have solid creative writing skills. They must be able…

PPC & Media
No Search Volume From Your Keyword Research? No Problem.

No Search Volume From Your Keyword Research? No Problem.

Heather Benson

What happens when you’re doing keyword research for a new product or service and no search volume is reported using your typical tools like AdWords Keyword Planner or SEMRush? Sometimes I feel like doing this: Or this:   But ultimately I’m like this,…

Analytics
Optimizely Certified Partnership

Optimizely Certified Partnership

Jules Woodward

SwellPath has been using Optimizely as our optimization tool of choice for well over two years now. We believe strongly in the use of optimization testing to continue to improve the performance of our client’s websites and mobile experiences. While…

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