PPC & Media
Everything You Need to Know About Display Ad Viewability

Everything You Need to Know About Display Ad Viewability

Craig Galyon

For the past two years, the display advertising industry has been buzzing about viewable impressions, and the possibility of buying ads based on viewability. For all the talk about how the industry needs such a development, little has actually changed…

SEO
How to Write Category Page Content for SEO

How to Write Category Page Content for SEO

Heather Schwartz

A few months back I wrote a post on 101 Copywriting Guidelines for SEO. The most difficult aspect of the on-page SEO recommendations for most clients is writing body copy. 300 words of copy can be tough when you are battling…

PPC & Media
Top 10 Google AdWords Updates of 2014

Top 10 Google AdWords Updates of 2014

Katie Olson

Everyday there is something new with AdWords, or at least it feels that way. On January 15th, a Google AdWords blog post recapped the changes that occurred in 2013, and gave a glimpse into what advertisers can expect to see…

Analytics
SMX West 2014 Review: A Digital Analyst’s Perspective

SMX West 2014 Review: A Digital Analyst’s Perspective

Jules Woodward

Back in February, the SwellPath team attended a SEMpdx event to cheer on our teammate, Mike Arnesen who was co-presenting with Will Hattman on Advanced Markup for Semantic SEO and Social Media. Typically there is a drawing of some sort…

Analytics
Tools for Troubleshooting: Universal Analytics Implementation

Tools for Troubleshooting: Universal Analytics Implementation

Nicholas Blexrud

When your event tracking isn’t working, or when your custom dimension is pulling in the wrong value, you have to troubleshoot. When we compile our implementation plans and present them to our clients, I typically will recommend that they download…

Analytics
Sharing Brand and Ecommerce Analytics Learnings

Sharing Brand and Ecommerce Analytics Learnings

Adam Ware

SwellPath works with a lot of brands selling direct to consumers. Their products may be in large multi-channel retailers, on Amazon, and in specialty retailers’ stores – but the brand also offers the product directly to consumers through their site….

PPC & Media
How Does CRM Retargeting Work

How Does CRM Retargeting Work

Craig Galyon

CRM Retargeting (also referred to as Data Onboarding) is one of the hottest, buzziest trends in digital media today. CRM retargeting is the process of matching retargeting cookies with the online/offline CRM data of your customers. The most common example…

PPC & Media
Get Your Pay-Per-Click Pacing Up To Speed

Get Your Pay-Per-Click Pacing Up To Speed

Liam McGranahan

Whether you’ve just taken on a new client, are slammed with reporting and deliverables, or are just doing regular maintenance, there are times when you need a quick snapshot of an account’s health. I find that a simple pacing dashboard…

PPC & Media
Getting The Most Value From Your PPC Agency

Getting The Most Value From Your PPC Agency

Heather Schwartz

All relationships require work. They say the first year of marriage is the hardest and the same goes for an agency/client relationship. They also say “you get what you put into it” and this statement can’t be more true for…

PPC & Media
How to Get Started With Google Shopping Campaigns

How to Get Started With Google Shopping Campaigns

Katie Olson

On February 18th, Google announced that Shopping campaigns are officially out of beta and available to all advertisers around the world. There are 3 big changes with the new campaign which you need to know about, because they will change the…

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