Analytics
Optimizely Certified Partnership

Optimizely Certified Partnership

Jules Woodward

SwellPath has been using Optimizely as our optimization tool of choice for well over two years now. We believe strongly in the use of optimization testing to continue to improve the performance of our client’s websites and mobile experiences. While…

Analytics
3 Reasons Why Optimizely is Key to Marketing

3 Reasons Why Optimizely is Key to Marketing

Morganne Hatfield

In my first blog post I mentioned the concept of conversion rate optimization (or CRO), and how A/B testing plays into it. Here at SwellPath, we partner with the CRO tool Optimizely. This past month we had an intensive training session…

PPC & Media
Twitter Drives In-App Purchases with New Targeting

Twitter Drives In-App Purchases with New Targeting

Ben Ierien

Introducing “Tailored Audiences from Mobile Apps” On Tuesday December 9th, Twitter announced Tailored Audiences from Mobile Apps, a new capability that will drastically impact how mobile app marketers promote in-app purchases. This update comes 369 days after Twitter initially announced…

SEO
5 B2B Content Ideas for SEO

5 B2B Content Ideas for SEO

Laura McDougall

So you’ve just launched your brand new shiny B2B website. All of your products/services are represented well. All of your pages are optimized perfectly. Congratulations! Time to kick back, relax, and watch it work its SEO magic. You’re done, right?…

Analytics
My First 3 Months in Digital Marketing

My First 3 Months in Digital Marketing

Morganne Hatfield

For my first blog post for SwellPath, I thought it would be appropriate to recall my first three months in the internet marketing world and things I’ve learned since then. I can imagine that many of the thoughts I had…

Analytics
Scale Optimizely Testing with Google Tag Manager

Scale Optimizely Testing with Google Tag Manager

Trevor Fox

You already know that Google Tag Manager is an incredibly powerful tool but you may not know that it can literally do anything. In fact, Google Tag Manager made me pancakes this morning. Not really, but a man can dream….

PPC & Media
2014 Holiday Remarketing Guide

2014 Holiday Remarketing Guide

Ben Ierien

Increase Brand Exposure with a Cross-Channel Remarketing Strategy It’s already November and holiday budgets have long been set. You want this year to be less stressful, and your clients want this year to exceed the phenomenal results you drove last year….

PPC & Media
Intro to StumbleUpon Ads

Intro to StumbleUpon Ads

Heather Benson

For those unfamiliar with StumbleUpon, it is a personalized content discovery and distribution platform. That means users sign up for a StumbleUpon account, provide their name, age and gender and are able to tell StumbleUpon what topics they are interested in…

PPC & Media
Facebook Updated Campaign Structure – What It Means For You

Facebook Updated Campaign Structure – What It Means For You

Craig Galyon

Back in March, Facebook updated their ads platform to have a more user friendly campaign structure, making it “easier for advertisers of every size to organize, optimize and measure their ads.” Unfortunately for Facebook, they got a few things wrong…

PPC & Media
B2B Landing Page Best Practices

B2B Landing Page Best Practices

Katie Olson

As temping and easy as it is to send all of your traffic to your website, don’t do it. Landing pages play a critical role in online marketing, and more specifically, lead generation. The more targeted your landing pages are,…

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