PPC & Media

The Style and Anatomy of a Great Text Ad

Morganne Hatfield

A common question we receive from clients is how to create great text ads. With the abundance of advertisers on Google (not to mention other platforms), it’s important that you make your ad stand out from the rest. There are…

Uncategorized
5 Simple Rules… For Account Managers

5 Simple Rules… For Account Managers

Heather Benson

I got my start at a Search Engine Marketing agency in Portland after a summer internship post college graduation. I had no idea what SEO or PPC stood for and thought I would end up at a traditional advertising agency….

Social Media
Social Media: Why your business needs it

Social Media: Why your business needs it

Chris Warden

In today’s day and age, social media usage has become a part of our communication cycle. It’s a way of life. Almost second nature. This next generation of employees may not recall a marketing strategy that did not include Facebook…

PPC & Media
PPC Landing Page Intervention

PPC Landing Page Intervention

Molly Okely

You’ve A/B tested your ad copy and worked your way up from 0.30% CTR to 14% CTR. Nice work! Look at all that traffic flooding in! But have you checked your bounce and/or conversion rates? They may be telling a…

PPC & Media
News & Events
SEO
Don’t Make Me Click the Back Button

Don’t Make Me Click the Back Button

Laura McDougall

We all have website pet peeves. Mine is when websites force me to click my browser’s back button. It is really a lapse in Usability 101 when sites don’t provide ways to easily navigate from one page to another, but it is…

News & Events
Analytics
Finding and Excluding Bot Traffic in Google Analytics

Finding and Excluding Bot Traffic in Google Analytics

Jules Woodward

Bot traffic has always been a nuisance when it comes to analyzing true web traffic, as they can pop in and out whenever they want throwing MoM and YoY comparisons off. As a web analyst, this is something that is…

SEO

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