PPC & Media
B2B Landing Page Best Practices

B2B Landing Page Best Practices

Katie Olson

As temping and easy as it is to send all of your traffic to your website, don’t do it. Landing pages play a critical role in online marketing, and more specifically, lead generation. The more targeted your landing pages are,…

Analytics
Automate Optimizely Reports With the Results API

Automate Optimizely Reports With the Results API

Trevor Fox

“Report automation” is my favorite two-word combo besides “free pizza.” And because of the nature of the testing and optimization game, and the speed it happens (in comparison to something like SEO), reporting can can pile up rather quickly. This…

Analytics
Summer Recap of New Features Released in Google Analytics

Summer Recap of New Features Released in Google Analytics

Jules Woodward

Happy start to Fall! I took the Summer off from writing blog posts due to a hefty amount of projects that needed my attention here at SwellPath; but I’m back, and ready to recap what’s been added, updated or newly…

PPC & Media
Digital Marketing within the Music Industry (Part 1)

Digital Marketing within the Music Industry (Part 1)

Ben Ierien

At what point would a person stop listening to music in an app to click on your ad? What would convince a Googler from illegally downloading a song and purchase it from a legitimate source? This post is part one…

SEO
PSA: Stop Deleting Your Content

PSA: Stop Deleting Your Content

Stop deleting your content. Seriously. Any SEO knows that exceptional content, and the links it attracts over time, is the crux of good SEO. Great pieces of content on your website are the foundational stones of this house you’re building…

PPC & Media
Display Ad Creation Best Practices

Display Ad Creation Best Practices

Heather Benson

I have received several questions on best practices for display ads, so here they are – 10 quick tips for creating the most awesome display ads! In addition to these, checkout Katie’s post for an awesome overview on image best practices. 10 Display…

PPC & Media
Tips for Optimizing Your Video Advertising Campaign

Tips for Optimizing Your Video Advertising Campaign

Katie Olson

Do you have the best YouTube video? Does it only have 5 views? According to YouTube, over 100 hours of video are uploaded every minute, making it very possible for your videos to go unseen. Luckily, AdWords for video is a simple…

Analytics
Agile Strategy for Data Collection and Analytics

Agile Strategy for Data Collection and Analytics

Trevor Fox

If you are like most people doing business online, it seems like there is always a long list of digital to-dos that are somewhere between “that will happen in Q4” and “that should have happened by Q4 last year.” Aside…

PPC & Media
Marin Software: Tips, Tricks & Things to Know

Marin Software: Tips, Tricks & Things to Know

Ben Ierien

Bid management platforms are a great way to increase the efficiency of PPC accounts. Marin offers a number of automated features (such as bid adjustments and reports) that will reduce the time PPC managers spend analyzing information. In turn, allowing…

Analytics
Google Tag Manager Events Using HTML5 Data Attributes

Google Tag Manager Events Using HTML5 Data Attributes

Nicholas Blexrud

After reading Trevor’s excellent blog post, titled Data Driven Marketing Starts With The Data Layer, it made me question the process we use to implement Google Tag Manager, specifically Google Tag Manager auto event tracking using classes. Today, I want to talk…

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