PPC & Media
PPC Landing Page Intervention

PPC Landing Page Intervention

Molly Okely

You’ve A/B tested your ad copy and worked your way up from 0.30% CTR to 14% CTR. Nice work! Look at all that traffic flooding in! But have you checked your bounce and/or conversion rates? They may be telling a…

PPC & Media
News & Events
SEO
Don’t Make Me Click the Back Button

Don’t Make Me Click the Back Button

Laura McDougall

We all have website pet peeves. Mine is when websites force me to click my browser’s back button. It is really a lapse in Usability 101 when sites don’t provide ways to easily navigate from one page to another, but it is…

News & Events
Analytics
Finding and Excluding Bot Traffic in Google Analytics

Finding and Excluding Bot Traffic in Google Analytics

Jules Woodward

Bot traffic has always been a nuisance when it comes to analyzing true web traffic, as they can pop in and out whenever they want throwing MoM and YoY comparisons off. As a web analyst, this is something that is…

SEO
PPC & Media
Improve Phone Call Conversions

Improve Phone Call Conversions

Ben Ierien

So you want the phones to ring more? Google, Bing and every PPC blog out there suggests improving your mobile strategy, but you’d be happy to see an increase in phone calls, let alone mobile conversions. Well, let’s address both…

Analytics
Chrome Extensions for a Digital Marketer

Chrome Extensions for a Digital Marketer

Morganne Hatfield

Did you know that 62% of people use Chrome as their internet browser of choice? Before I worked at SwellPath, I had been an avid Safari-user for years, completely unaware of the ninja-like capabilities that Chrome possesses. Well, that quickly…

SEO
Don’t Cut Out the Middleman: Keep Your Category Pages

Don’t Cut Out the Middleman: Keep Your Category Pages

Laura McDougall

With contemporary website design becoming synonymous with minimalist websites, SEO opportunities are getting left out of the site architecture and in the cold. To keep this from happening, I would like to make the case for keeping/adding category level pages. Benefit…

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