This morning Webtrends announced their revised partner program and SwellPath is excited to be included. Our established expertise in implementing, customizing and consulting on Webtrends products puts on the same page as larger agencies like Razorfish and Ogilvy. We look forward to working with WebTrends as they continue to push innovation in marketing measurement and [...]
Adam is Speaking at WordCamp Portland Next Month
If you have the slightest interest in WordPress, content management systems, blogging, or the Portland tech community you should definitely make it to WordCamp Portland on September 18th and 19th. The event is an absolute steal at $40! You’ll get a chance to see and hear presentations on a fantastic variety of subjects, in a [...]
Vote for Erin Richey’s SXSW Panel
Quick post to rally some votes for Erin’s proposed panel for SXSW in 2011: Predictions, Preferences, and Personalization: Recommendation Engines Grow Up. Voting ends today, so take a few seconds to vote for Erin and the other incredible panels if you have a chance. If you don’t know who Erin is, you can read up [...]
Client Profile: Rejuvenation
In this monthly series, we take a closer look at what’s most important here at SwellPath, our clients. This series isn’t about us or the work we do but rather all about our clients and the amazing work they’re doing. First in the Client Profile series is our long-time client, Rejuvenation. Founded in 1977 as [...]
SwellPath is Moving
After about 20 months we have finally outgrown our space in Ant Hill’s building, and we are moving downtown. Well, not really, but 5 blocks down Flanders to the General Automotive Building. There are some pictures up on Flickr I snapped from my phone today. This is a great building. Our space overlooks the Park [...]
Integrating Annotations into Google Analytics Reports
Fluctuations in website traffic can be caused by many factors. Some are intentional marketing campaigns or optimization efforts and others are “outside” influences like news articles or competitive marketing campaigns. I was recently asked to integrate some key events into trended campaign reports in Google Analytics. Instead of having to go back through emails, news [...]
New AdWords Search Funnels Add Value to Conversion Data
Google has now added some long overdue Conversion Reporting functionality to the AdWords platform. These features have been in beta for several months, but have finally been unleashed to the masses. The new Conversion Reporting provides excellent new data and insight that we are using to help improve our client’s AdWords initiatives and you can [...]
Facebook SEO Now a Reality
When Facebook announced Open Graph and everything that came along with it I wrote about how I thought Open Graph integration would become part of almost everyone’s websites. I wasn’t explicit about the primary way in which I suspected this would happen, but these were the main questions I had at the time: 1. Would [...]
Swellpath Joins the Analysis Exchange
The Analysis Exchange was launched by Eric Peterson and Web Analytics Demystified as an opportunity to help grow the web analytics profession and offer career development opportunities to new web analytics professionals. The concept of the Analysis Exchange is to pair a web analytics student with a professional web analytics mentor and to work on [...]
Semantic SEO: 5 Keyword Research Techniques & Tools
Semantics in search is evolving quicker than ever with the inevitable convergence of search and social. Search engines have been using latent semantic structure for a while to classify pages and uncover the meaning of a user’s query. However, semantics is no more transparent than it is in social content and the relatively recent indexing [...]
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