Happy New Year everyone! Hope that 2011 ended well for all our friends, and that 2012 is off to a great start. 2011 was our third year of operation, and it was another one of fantastic growth, and plenty of learning. But we’re really excited about 2012 and where SwellPath is headed. In 2012 we’re [...]
SwellPath Blog
SEO-friendly Alternate Content for Flash
Flash may very well be the bane of SEOs everywhere. Search engine spiders read code, parse out the text, and use that to determine relevancy. Combined with that data and a variety of other factors (backlinks, social signals, site speed, etc.) the engines determine where a site will place in the SERPs. Well, what if [...]
ACCELERATE 2011 in San Francisco
Eric Peterson and the crew at Web Analytics Demystified have yet another project that benefits the analytics community. The first ACCELERATE conference will go down in San Francisco on November 18th. Web Analytics Demystified already is planning for more of these in other cities, but undoubtedly San Francisco will not disappoint for the inaugural event. [...]
3 Digital Marketing Insights Gleaned from Malcom Gladwell
Last week, I found a great TED talk by one of my favorite non-fiction authors Malcolm Gladwell which really got my digital marketer mind moving. I have enjoyed Malcom Gladwell’s works ever since I read Blink for the first time 6 years ago. While I feel he does gloss over some of the more scientific reasons behind [...]
For Real this Time: Google Analytics Real Time
In spring of 2010 I made the call that Google would (probably) have real-time reporting by fall of 2010. I did this publicly at a Web Analytics Wednesday here in Portland. I was off by 1…year. Today Google publicly announced real-time reports for Google Analytics. Now everyone with Google Analytics can geek out on their real-time data [...]
Google Analytics Premium – Validation for the Enterprise
Google Analytics today announced the release of Google Analytics Premium, a paid version of the platform targeted at the enterprise. For those that still doubted Google Analytics ability to handle enterprise level web analytics, this certainly should provide validation. We’re excited that our clients will now have the ability to implement an even more robust [...]
Recap of the Google Analytics Partner Summit 2011
As most of the world has heard already, SwellPath has recently been accepted into a very elite group of Google Analytics (GA) professionals. SwellPath has recently become a Google Analytics Certified Partner (GACP). What’s a GACP? Being a GACP means that Google has validated SwellPath’s work in regards to advance implementation of the solution, [...]
SwellPath is a Google Analytics Certified Partner
I’m very excited to announce that SwellPath is now an official Google Analytics Certified Partner! First, big thanks to Greg for helping put the application materials together, and Charles and John for weathering the interview with Google. Thanks to our clients for giving us the opportunity to really push Google Analytics to the enterprise level. [...]
SHARE ALL THE THINGS!
Two exciting things happened last month in the social sharing space. First, Google released their Facebook killer Google+ and the now ever recognizable +1 share widget. Second, for you fellow Google analytics nerds out there, they made it easier to track all of these share widgets out there with their new social interaction tags. This got [...]
Enhanced PPC Attribution with PHP
Attribution is absolutely vital for good PPC. Imagine if you set up a campaign through Google AdWords and in your reports there were fields for impressions, clicks, and cost, yet no way to view your conversions. What if when visitors converted on your site, you had no way to tell whether they were a direct [...]
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RecentPosts
- 01.13.12
- Out with the Old, In with the New
- 11.07.11
- SEO-friendly Alternate Content for Flash
- 11.05.11
- ACCELERATE 2011 in San Francisco
- 10.20.11
- 3 Digital Marketing Insights Gleaned from Malcom Gladwell
- 09.29.11
- For Real this Time: Google Analytics Real Time
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