Last night, SwellPath kicked off our brand new series of talks, SwellPath Presents, with a session on responsive design and mobile SEO. Today’s blog post is a long-form blog post version of that talk. Check out the slide deck posted at the end. Also, there may be video coming coon (fingers crossed). For the first [...]
Have you heard? In April we announced the launch of SwellPath Presents, a series of talks on analytics, SEO, paid media, and everything digital marketing. Join us for the first ever SwellPath Presents on Wednesday, May 8. This FREE event will feature our Senior SEO Analyst Mike Arnesen, refreshments, and an awesome presentation on Responsive [...]
The Challenge When Norm Thompson came to us looking for help optimizing the site content for three of their brand’s websites, NormThompson.com, Solutions.com, and Sahalie.com, we turned to a customer-centric, research-backed approach to developing and implementing a keyword strategy. Right off the bat, one of the major challenges of this SEO project was bringing all [...]
A Timeline of My Personal Relationship with Emoticons 1994 or so: I see this image :) for the first time—probably in an AOL chat room—and understand it pretty much immediately. I find it clever and economical, and as someone who always carried a fondness for the traditional smiley face seen on buttons and stickers, finding [...]
Last month, I talked about how to configure the Google Analytics Core API Report Automation Script, and how to run a query using it. In this post, I’ll show you different tricks to clean up the Google Analytics data and how to automate your Google Analytics reports. Report Automation Overview: Starting with the End [...]
If you’ve ignored Google+ for this long or consider it anything other than a legitimate inbound marketing channel, your opinion is about to change. The age of Google+ Interactive Posts was quietly ushered in months ago, with little fanfare. In fact, barely anyone seems to have noticed. So allow me to introduce you to Google+ [...]
We’re taking a break from talking about analytics, PPC, and SEO topics on the blog today, and sharing another subject we’re passionate about: how we incorporate green practices in our office. In honor of Earth Day we’ve compiled a list of how we make the SwellPath offices green. Since we’re based in Portland, we’re lucky [...]
When Google launched Tag Manager back in October, we were excited to be able to offer our clients a free tag management solution that is incredibly easy to implement and maintain. Google Tag Manager offers a number of built-in benefits. In addition to being scalable and extensible, GTM integrates easily with Google Analytics, and is [...]
In this two part series we will take a look at Google AdWords Enhanced Campaigns. In this first post we will introduce you to the new changes you will see within your campaigns and some strategies to prepare for and take full advantage of these changes. In the second part of this series we will [...]
The SwellPath team is incredibly excited to announce the first ever SwellPath Presents talk. With the SwellPath Presents series, we’ll be sharing insights, resources, and industry knowledge on topics ranging from analytics, SEO, PPC, and more. Find the details of our first event below, and keep checking back for more information on upcoming SwellPath [...]
Find SwellPath on the socialsphere and keep up with the latest news in our world.
Copyright © 2012 SwellPath, Inc.| Privacy Policy
