We are excited to help Ryan Summers and the iSITE folks launch a new Google Analytics User Group in Portland. The city has plenty of Google Analytics expertise, and now we hope to be able to share that with each other, and users that may not be as advanced. iSITE is the other Google Analytics [...]
SwellPath Blog
Customizing Google Analytics Starts with Objectives, not Metrics
Google Analytics out-of-the-box gives you access to thousands of different and useful data sets, how could you possibly want more data? If you can answer that question specifically, you’re on the right path. If you “know you need more”, let’s get you on the right path before you go down the rabbit hole of custom [...]
Author Rich Snippets and Why You Need Them
Skip To Tutorial Being an SEO, I’m a huge fan of finding ways to assist Google in retrieving the information they need to display higher quality search results. I particularly enjoy making sure Google gets the information they need to display Rich Snippets; additional information that they pull from websites to help improve the quality [...]
Web Analytics Wednesday at eROI – 2012 Version
It’s like 2010 all over again: our friends at eROI are graciously hosting the first Portland Web Analytics Wednesday of 2012 on May 23rd. We will be on the 3rd floor at eROI, which is located at 505 Northwest Couch Street. As always, everyone is welcome, from existing Web Analytics practitioners to those with even [...]
Do you Foos? 1st Annual PDX Foosball Open
Get ready local foosball enthusiasts: we’re hosting the first annual PDX Foosball Open at SwellPath on May 3rd, 2012. The winning team is taking home a pair of Timbers tickets and a $50 gift certificate at Deschutes Public House. The losers get to play foosball, drink our beer, and eat our food. It is First Thursday, [...]
Out with the Old, In with the New
Happy New Year everyone! Hope that 2011 ended well for all our friends, and that 2012 is off to a great start. 2011 was our third year of operation, and it was another one of fantastic growth, and plenty of learning. But we’re really excited about 2012 and where SwellPath is headed. In 2012 we’re [...]
SEO-friendly Alternate Content for Flash
Flash may very well be the bane of SEOs everywhere. Search engine spiders read code, parse out the text, and use that to determine relevancy. Combined with that data and a variety of other factors (backlinks, social signals, site speed, etc.) the engines determine where a site will place in the SERPs. Well, what if [...]
ACCELERATE 2011 in San Francisco
Eric Peterson and the crew at Web Analytics Demystified have yet another project that benefits the analytics community. The first ACCELERATE conference will go down in San Francisco on November 18th. Web Analytics Demystified already is planning for more of these in other cities, but undoubtedly San Francisco will not disappoint for the inaugural event. [...]
3 Digital Marketing Insights Gleaned from Malcom Gladwell
Last week, I found a great TED talk by one of my favorite non-fiction authors Malcolm Gladwell which really got my digital marketer mind moving. I have enjoyed Malcom Gladwell’s works ever since I read Blink for the first time 6 years ago. While I feel he does gloss over some of the more scientific reasons behind [...]
For Real this Time: Google Analytics Real Time
In spring of 2010 I made the call that Google would (probably) have real-time reporting by fall of 2010. I did this publicly at a Web Analytics Wednesday here in Portland. I was off by 1…year. Today Google publicly announced real-time reports for Google Analytics. Now everyone with Google Analytics can geek out on their real-time data [...]
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RecentPosts
- 05.16.12
- Portland Google Analytics User Group First Meetup
- 05.01.12
- Customizing Google Analytics Starts with Objectives, not Metrics
- 04.23.12
- Author Rich Snippets and Why You Need Them
- 04.10.12
- Web Analytics Wednesday at eROI - 2012 Version
- 04.10.12
- Do you Foos? 1st Annual PDX Foosball Open
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