SEO
PSA: Stop Deleting Your Content

PSA: Stop Deleting Your Content

Stop deleting your content. Seriously. Any SEO knows that exceptional content, and the links it attracts over time, is the crux of good SEO. Great pieces of content on your website are the foundational stones of this house you’re building…

PPC & Media
Display Ad Creation Best Practices

Display Ad Creation Best Practices

Heather Benson

I have received several questions on best practices for display ads, so here they are – 10 quick tips for creating the most awesome display ads! In addition to these, checkout Katie’s post for an awesome overview on image best practices. 10 Display…

PPC & Media
Tips for Optimizing Your Video Advertising Campaign

Tips for Optimizing Your Video Advertising Campaign

Katie Olson

Do you have the best YouTube video? Does it only have 5 views? According to YouTube, over 100 hours of video are uploaded every minute, making it very possible for your videos to go unseen. Luckily, AdWords for video is a simple…

Analytics
Agile Strategy for Data Collection and Analytics

Agile Strategy for Data Collection and Analytics

Trevor Fox

If you are like most people doing business online, it seems like there is always a long list of digital to-dos that are somewhere between “that will happen in Q4” and “that should have happened by Q4 last year.” Aside…

PPC & Media
Marin Software: Tips, Tricks & Things to Know

Marin Software: Tips, Tricks & Things to Know

Ben Ierien

Bid management platforms are a great way to increase the efficiency of PPC accounts. Marin offers a number of automated features (such as bid adjustments and reports) that will reduce the time PPC managers spend analyzing information. In turn, allowing…

Analytics
Google Tag Manager Events Using HTML5 Data Attributes

Google Tag Manager Events Using HTML5 Data Attributes

Nicholas Blexrud

After reading Trevor’s excellent blog post, titled Data Driven Marketing Starts With The Data Layer, it made me question the process we use to implement Google Tag Manager, specifically Google Tag Manager auto event tracking using classes. Today, I want to talk…

News & Events
A Look Inside SwellPath Culture

A Look Inside SwellPath Culture

Building a successful agency culture is no small task and ours is very much a work in progress. Nonetheless, the culture we have at SwellPath is one that I can honestly say I’m proud of. We’ve recently expanded to two offices and are…

PPC & Media
Twitter Advertising for Direct Response Marketers

Twitter Advertising for Direct Response Marketers

Craig Galyon

As a direct response marketer, I’m constantly looking for the next thing to test for my clients, expanding beyond the traditional PPC campaign in Google or Bing. The challenge, though, is that as sexy as it sounds, clients will always…

PPC & Media
Top 10 Questions When Choosing a Digital Marketing Agency

Top 10 Questions When Choosing a Digital Marketing Agency

Heather Benson

If you are in the process of looking for a new Digital Marketing Agency, you have probably already started to gather a list of questions you need answered. In the sales process we get a wide variety of questions, some…

PPC & Media
Welcome to the Internet, Bing Ads

Welcome to the Internet, Bing Ads

Katie Olson

Bing Ads Enters the 21st Century In the past couple of months Bing Ads released some major updates. These are updates which AdWords released a while ago, but it’s still a big deal. FY15 is going to be big for the Search Network,…

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