PPC & Media
The Art of Selling on Amazon

The Art of Selling on Amazon

Chris Warden

Selling on Amazon is becoming more and more popular everyday with individuals looking to sell items they barely use, or for their business. In 2014 alone Amazon recorded more than 2 billion items purchased from Sellers in the Amazon Marketplace…

Social Media
Pinterest Marketing 101: The Basics

Pinterest Marketing 101: The Basics

Molly Okely

I imagine Pinterest Marketing 101 is the only available course on Pinterest since it is such a new advertising platform. So far it’s not particularly complex or robust, the features are limited, but maybe that’s just been my own experience….

PPC & Media
The Style and Anatomy of a Great Text Ad

The Style and Anatomy of a Great Text Ad

Morganne Hatfield

A common question we receive from clients is how to create great text ads. With the abundance of advertisers on Google (not to mention other platforms), it’s important that you make your ad stand out from the rest. There are…

Uncategorized
5 Simple Rules… For Account Managers

5 Simple Rules… For Account Managers

Heather Benson

I got my start at a Search Engine Marketing agency in Portland after a summer internship post college graduation. I had no idea what SEO or PPC stood for and thought I would end up at a traditional advertising agency….

Social Media
Social Media: Why your business needs it

Social Media: Why your business needs it

Chris Warden

In today’s day and age, social media usage has become a part of our communication cycle. It’s a way of life. Almost second nature. This next generation of employees may not recall a marketing strategy that did not include Facebook…

PPC & Media
PPC Landing Page Intervention

PPC Landing Page Intervention

Molly Okely

You’ve A/B tested your ad copy and worked your way up from 0.30% CTR to 14% CTR. Nice work! Look at all that traffic flooding in! But have you checked your bounce and/or conversion rates? They may be telling a…

PPC & Media
News & Events
SEO
Don’t Make Me Click the Back Button

Don’t Make Me Click the Back Button

Laura McDougall

We all have website pet peeves. Mine is when websites force me to click my browser’s back button. It is really a lapse in Usability 101 when sites don’t provide ways to easily navigate from one page to another, but it is…

News & Events

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