When we became a Google Analytics Certified Partner, for some logistical reasons we held off on applying to be a Website Optimizer partner. A while back, we finally submitted the paperwork for, and became a Website Optimizer Certified Partner. Google has rolled Website Optimizer into Google Analytics, and it has been rebranded as Content Experiments, so we’ll likely become a “Content Experiments Partner”.
This validates our expertise with the tool, but more importantly our approach to testing and optimization. Combining proven statistical and analytical tactics, along with our extensive optimization experience, and a solid testing process – we’re able to help clients constantly improve their conversion rates, average order values, and other KPIs. It is great to have the folks at Google recognize that and elevate our partner status.
Give us a shout if you’re interested in hearing more about those services.