We are excited to help Ryan Summers and the iSITE folks launch a new Google Analytics User Group in Portland. The city has plenty of Google Analytics expertise, and now we hope to be able to share that with each other, and users that may not be as advanced. iSITE is the other Google Analytics Certified Partner in Portland, and is generously hosting the inaugural event. The objective of the group is to share some mid-level to advanced tactics, techniques and ideas, that attendees can immediately use themselves. Sessions will be hands-on with examples and instructions. I’ll be presenting at the first session on attribution, and specifically on using Google Analytics’ Multi-Channel Attribution reports to get a better idea of how your marketing channels are performing at different phases of the customer life-cycle.
Here are the details and RSVP for the first meetup of the Portland Google Analytics User Group. We really hope to see you there!