Web Analytics Wednesday at eROI – 2012 Version

It’s like 2010 all over again: our friends at eROI are graciously hosting the first Portland Web Analytics Wednesday of 2012 on May 23rd. We will be on the 3rd floor at eROI, which is located at 505 Northwest Couch Street. As always, everyone is welcome, from existing Web Analytics practitioners to those with even a passing interest in the field.

The expected schedule is as follows:

5:30 – 6:15: Networking/Drinks/Snacks

6:15 – 7:00: Short Presentation (Topic TBD) & Discussion

7:00 – 8:00: More Discussion and Networking

More information on the WAW website. Please sign up there also, so we have a good idea of how many are coming.

Looking forward to seeing you there!

UPDATE: Here’s the preso topic.

Tackling Attribution in the Era of Instagrams, Pinterests, and Tablets

A quick presentation covering some different types of multi-channel attribution, standard industry approaches to attribution modeling, and pros and cons of each. Then a question-and-answer/roundtable type discussion to hopefully hear some tactics and practices that have worked for attendees. Topics will probably include, but not be limited to:
  • modeling ideas and successful cases
  • technical challenges with tracking attribution
  • incorporating new channels into models, and evolving models in general
  • gaining acceptance of attribution models in your organization
Adam Ware

Adam Ware - President & CEO

Developer turned full-stack marketer turned CEO. Adam has been working with web analytics platforms for over 15 years, and has been helping promote websites for almost 2 decades. Outside of the office: Chicagoan raising Minnesotans, Willamette U. grad, pug lover, hockey player, and occasional surfer.

5 Responses to “Web Analytics Wednesday at eROI – 2012 Version”

  1. Attribution Modeling

    […] is co-hosting a couple of local events (Web Analytics Wednesday and the new Portland Google Analytics User Group) coming up that I needed to prepare some material […]


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