Charles Voloshin

Two exciting things happened last month in the social sharing space. First, Google released their Facebook killer Google+ and the now ever recognizable +1 share widget. Second, for you fellow Google analytics nerds out there, they made it easier to…

PPC & Media
Enhanced PPC Attribution with PHP

Enhanced PPC Attribution with PHP

Attribution is absolutely vital for good PPC. Imagine if you set up a campaign through Google AdWords and in your reports there were fields for impressions, clicks, and cost, yet no way to view your conversions. What if when visitors…


How to Measure the Effectiveness of Internal Campaigns Part 2

Greg Holiat

Part 2: Analyzing Your Internal Campaign Performance Now that you have thoroughly read through my previous blog post Part 1 – How to tag internal campaigns with Google Analytics, its time to tackle the question of, “What to do with…

News & Events

Get Our Newsletter

To keep up with the latest news from SwellPath on digital advertising, analytics, and SEO, sign up for our newsletter.