Now that it’s October and we’ve jumped forward a few months, I went back and looked at the data for our clients to see what kind of impact mobile devices were having. I pulled together a completely unscientific sampling of sites from various organizations that SwellPath has been engaged with. The information is segmented by site type: NonProfit, Ecommerce, Communities, and B2B players.
Overall, there’s less mobile traffic for the B2B sites. The sites represented in our B2B sample are primarily software or technology providers and apparel or sporting goods manufacturers. Interesting to note, the gap between the iPhone and the Android is least for this segment.
The ecommerce group seems to have been pulling in greater amounts of mobile traffic longer than the other types of sites. This is the only segment where the iPad has beat out the Android. Is it time to get an iPad ecommerce app in place?
The community sites are primarily sites with forums, postings, news, and the ability to login to a personal account. Mobile traffic here was low at the end of last year, but it seems to have jumped up recently.
Overall, mobile traffic still represented less than 5% of September site visits for the all the websites I looked at. How does your website’s mobile traffic compare?