SwellPath was mentioned in a recent Portland Business Journal article on web analytics. It was great to get our first mention in the PBJ, as we are avid readers, subscribers, and frequent many of PBJ’s great events. The article is a surface level look at the current state of the web analytics industry. The discussion we had with PBJ focused on how SwellPath helps clients make sense of the seemingly limitless reports available in enterprise analytics solutions. Phrases like “drowning in data” and “analysis paralysis” are more relevant than ever with ever-growing types of reports now available. With social measurement, mobile measurement, rich internet application measurement, and traditional analytics reporting, the need for the tpe of expertise SwellPath provides is more critical than ever for most organizations. It was great to see the Portland Business Journal recognize this and feature SwellPath in the discussion.

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