Our good friend Aaron Gray is teaching a course at Portland State University, as part of their Digital Marketing Strategies Certificate program. The class is Measuring & Optimizing Your Website and takes place on 3 consecutive Fridays. I’ll be a guest on the second and third days to teach on a couple of topics: Implementing Google Analytics, and An Introduction to Google Website Optimizer.
Unfortunately the first session of the class has already started, but another session begins in May. The combination of Aaron’s background and this subject matter will truly make this a worthy endeavor for anyone interested in increasing their knowledge of analytics and optimization. It is great to see Portland State pushing these types of courses for those interested in careers in digital marketing.