Archive for January, 2010
Our good friend Aaron Gray is teaching a course at Portland State University, as part of their Digital Marketing Strategies Certificate program. The class is Measuring & Optimizing Your Website and takes place on 3 consecutive Fridays. I’ll be a guest on the second and third days to teach on a couple of topics: Implementing Google Analytics, and An Introduction to Google Website Optimizer.
Unfortunately the first session of the class has already started, but another session begins in May. The combination of Aaron’s background and this subject matter will truly make this a worthy endeavor for anyone interested in increasing their knowledge of analytics and optimization. It is great to see Portland State pushing these types of courses for those interested in careers in digital marketing.
Our friends at eROI are graciously hosting the first Portland Web Analytics Wednesday of 2010 on January 27th, and Adam will be giving a short presentation on real-time analytics. We will be on the 4th floor at eROI, which is located at 505 Northwest Couch Street. As always, everyone is welcome, from existing Web Analytics practitioners to those with even a passing interest in the field.
The event will begin roughly at 5:30pm, with drinks and snacks provided by eROI and SwellPath Interactive. There will be a short presentation by Adam Ware from SwellPath Interactive on options and applications for real-time analytics reporting. Several tracking platforms and tools will be covered, potential application of real-time reporting in various online marketing programs will be discussed, and then some short case-studies and examples will be presented.
The expected schedule is as follows:
5:30 – 6:30: Networking/Drinks/Snacks
6:30 – 7:00: Presentation by Adam Ware from SwellPath
7:00 – 8:00: Questions/Discussion/Networking
Looking forward to seeing you there!