Social Media

Successful Facebook Applications: The Key Integration Points

John Koenig

With over 50,000 Facebook applications currently in existence and more being developed daily, it’s becoming more difficult for your app to stand out in the crowd. The functionality of an app largely determines it’s success, yet the integrations points help…


Alternatives to Google Analytics: Low-Cost Web Analytics Solutions

Adam Ware

When I discuss web analytics options with most marketers, I find the common perception is that there are generally two options: Google Analytics, or a paid solution. Usually the paid solutions considered include Omniture, WebTrends, and Coremetrics; not necessarily all…

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