Analytics

Interactive Analtyics Tracking Resources

Thanks to everyone who came to my WebVisions presentation, Beyond the Page View, last week. Here is a link to my bookmarks on Delicious that I mentioned. It’s tough to find public resources for some platforms, so here is some help. If you are an Omniture user, you want to visit the Help section and look for ActionSource_User_Guide.pdf. In ClickTracks, there is a document you’ll want to get from the help section, Tracking Flash and non-javascript events.doc. In WebTrends, you should be looking for specialized documentation on dcsMultiTrack, which you can find in their knowledge base or through your support rep. The slides from the preso are here on SlideShare and I recorded audio to go along with them; here’s the embed:

Adam Ware

Adam Ware - President & CEO

Developer turned full-stack marketer turned CEO. Adam has been working with web analytics platforms for over 15 years, and has been helping promote websites for almost 2 decades. Outside of the office: Chicagoan raising Oregonians, Willamette U. grad, pug lover, hockey player, and occasional surfer.

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