Archive for March, 2009

Interactive Analtyics Tracking Resources

Published March 26th, 2009 Analytics No Comments

Thanks to everyone who came to my WebVisions presentation, Beyond the Page View, last week. Here is a link to my bookmarks on Delicious that I mentioned. It’s tough to find public resources for some platforms, so here is some help. If you are an Omniture user, you want to visit the Help section and look for ActionSource_User_Guide.pdf. In ClickTracks, there is a document you’ll want to get from the help section, Tracking Flash and non-javascript events.doc. In WebTrends, you should be looking for specialized documentation on dcsMultiTrack, which you can find in their knowledge base or through your support rep. The slides from the preso are here on SlideShare and I recorded audio to go along with them; here’s the embed:

SwellPath Open House

Published March 19th, 2009 Events, News, SwellPath No Comments

After months of beta, our new offices are finally presentable enough for a launch party! April 2nd, come over for an open house; we’ll be serving drinks and hors d’oeuvres, and a chance to meet our clients, partners, friends, staff, and see our new digs. We’re now down in the Pearl, so we coordinated it to coincide with First Thursday in April.

If you want to bring kids, feel free, there will be some little ones running around.

Location:
SwellPath Headquarters
401 NW 13th Ave
Portland, OR 97209
Google Maps Shizzow
Thursday, April 2, 5:30 – 8:30

See you then!

Beyond the Pageview: DevGroup NW Meeting Next Week

Published March 10th, 2009 Analytics, Events, SwellPath No Comments

Next Thursday, March 19th, I’ll be presenting at Devgroup NW’s monthly meeting, which is also part of the Webvisions Speaker Series. The presentation is Beyond the Pageview: What’s Going On with Your Dynamic Content?. Here’s a description:

Tracking activity on web sites used to be all about the pageviews and visit paths. Now dynamic content means most interaction is taking place between page loads. Getting web analytics tracking involved in this interaction is still often overlooked, avoided, or feared. This session examines good and bad ways to integrate web analytics tracking beginning in the design phase, and how doing so can benefit designers and developers as much as it benefits marketers. Learn how visitors are interacting with your work, and use the knowledge to drive your own personal design and development decisions.

Complete information can be found here: http://www.webvisionsevent.com/wp/?p=131

Hope to see you there!

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Portland, OR 97209
(503) 224-9204
info@swellpath.com