Social Media

Social Media Measurement & Metrics

John Koenig

The reach of social media continuously grows as more sites incorporate social media characteristics into their content and information architecture, not to mention the ever-growing number of social sites. Consequently, it has never been more important to engage in social…

Analytics

Reengage Your Email Subscribers

Adam Ware

Recently we began managing a client’s email marketing program and as I reviewed the history of their account, I noticed that lists had been created based on opens of previous emails. In fact, several thousand subscribers hadn’t received an email…

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