Analytics

Magento is Doing A/B and Multivariate Testing – Are You?

Adam Ware

Are you doing some split or multivariate testing on your website? A quick look at Magento’s recent release with Google Website Optimizer integration, followed by a detailed look at how you can make or save your organization a lot of money by doing some simple A/B testing.

Analytics

Segmentation and Custom Reporting Come to Google Analytics

Adam Ware

[flickr]photo:3660878290[/flickr]Google Analytics has been the premiere free analytics solution for a few years now, but the landscape is changing. The purchase of IndexTools by Yahoo!, and the release of adCenter Analytics by Microsoft, have now threatened Google’s reign over this…

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